Disqus - Latest Comments for famebook

Re: Hollywood Cracks Down on Celebrity Tweeting

famebook — Fri, 16 Oct 2009 13:38:25 -0000

All roads lead to famebook - http://bit.ly/PcaXx

Re: Print Publishers May Create a “Hulu for Magazines”

famebook — Wed, 07 Oct 2009 05:40:52 -0000

I'm not sure whether it's arrogance or ignorance, but what traditional publishers seem to be conveniently overlooking is that there has been a metaphorical earthquake at the foundations of their whole business model and this has nothing to do with Craig's List or Google poaching their classified advertisers either.

Previously, a few exclusives, timely features and a smattering of sexy imagery could lure an audience who would perhaps forgive what is typically a majority chunk of otherwise irrelevant content and advertising which collectively provided a sense of mass and value in your hand. Online audiences no longer care about all the accompanying bulk and are only interested in the top slice of relevant content and can now skim that selectively in a relative instant. Without that 'captured' set of eyeballs, an online version of the same thing can't hope to deliver any advertising value, at least not in the same way.

A Hulu for Magazines is as ridiculous as Murdoch charging for news content and is in my opinion tantamount to an online graveyard for a heap of publishing brands who with some lateral thinking (shown by UK Telegraph, Daily Beast, Huffington Post, WSJ) could actually re-align themselves and thrive. In reality, they'll find that each of them only has about 10% of their normal print content with any sustainable audience appeal and the ad value will be dumbed down and shared to boot. If this is their chosen path, why not call it what it is; which is an amalgamation of lots of brands under one roof and into one online magazine brand..... which may I suppose may get bought cheap by Google or Microsoft one day anyway.

Re: Google Wave: Do You Think It Will Succeed?

famebook — Wed, 30 Sep 2009 19:08:11 -0000

This is a rare occasion where I think Google are playing into Microsoft's hands. If they (MS) finally work out that all people want is much of what's already there, but in a more sexy, reliable and uncomplicated form, then Wave will simply be a goodbye gesture. Maybe this will be better defined by the Apple/ Courier 'reveals' and what Microsoft does next with Social/ Facebook ... Personally I trust Google with search, but am a long way off running my work, play and communications through them..which also applies to the majority of people I ask... That said, I think MS has a style problem and its traditional business model has also made the product evolution much harder for the consumer to embrace. I want a cast iron guarantee that my online 'life' including all my data is within a secure evolving product suite that I only need to learn once and nurture on an ongoing basis during my life. I don't see anyone offering that yet...but if MS did, then good old fickle general public will stick with what they know and they'd have aced Google at the heart of the matter.

Re: George Clooney: I Would Rather Have a Prostate Exam Than a Facebook Page

famebook — Thu, 17 Sep 2009 18:16:46 -0000

Totally agree Jason. The issue though is engaging in such a way that the elegance of the brands they've worked so hard to build is protected. Real earned fame is not the 'D' list world so many inhabit for just showing their t**'s, but the reward for reaching the pinnacles of success in movies, sports, politics etc. We're building a platform that respects that and marries it with equally sophisticated branding instead of get rich type ads. Watch this space... but you are definitely thinking like we are.. best J

Re: George Clooney: I Would Rather Have a Prostate Exam Than a Facebook Page

famebook — Thu, 17 Sep 2009 14:40:02 -0000

http://blog.famebook.com/famebook/2009/03/twitt... - I wrote this a while back but it becomes increasingly relevant all the time!

Re: PR, Marketing and Advertising suck, now what?

famebook — Fri, 28 Aug 2009 13:12:30 -0000

Agree @briansolis is the man, but otherwise think this is a gross generalisation Loic and it's naive to suggest that Facebook and Google don't employ an army of talented people to nurture their brands who will probably feel quite pissed with your statements! Just because you have some charisma and use a controversial headline to attract some attention, doesn't mean what you are saying has any merit! I suggest anyone who tells you it does is probably humouring you!

Don't forget, the main reason you have succeeded in evangelising Seesmic in the community is because you've been on the circuit yourself and by the good grace of the Marketing/ PR people and Journalists etc. around you who have accepted you in, you have been able to establish yourself as part of that community and been able to promote Seesmic and yourself as a credible voice within it.

Est ce qu'il y a l'expression 'biting the hand that feeds you' en francais?

J

Re: Friendfeed-Facebook Acquisition: The Positive Side

famebook — Mon, 10 Aug 2009 18:25:07 -0000

Jury is still out on whether anyone can attract proper ad money to realtime user-generated environments of any sort. At the end of the day it's still just our daily graffiti and only just attracts cheap disposable ads which noone has realised yet only really deliver returns if they are tied to search! 80/20 rule...and all this stuff is within the 80%... imho

Re: Friendfeed-Facebook Acquisition: The Positive Side

famebook — Mon, 10 Aug 2009 18:05:53 -0000

Thrilled for Paul, but amused that FB's first big land grab is another biz that isn't properly monetized either! Arrogance, Ignorance or Clairvoyance?

Re: The Internet Is Alive And Well (As An Investment)

famebook — Mon, 20 Jul 2009 07:17:34 -0000

Thanks Fred - Some great 'Yang' to a load of old 'Ying' - I replied to the same article -

A great sensationalist headline maybe, but a totally flawed argument nevertheless. It isn't the internet as an investment that is dead, more a coming to terms with the fact that millions of eyeballs doesn't, on current business models, equate to big returns and that those properties have been wearing the emporer's new clothes for far too long.

The smart money will however recognise that consumer loyalty is increasingly moving online and so far the big brand advertisers haven't really found a new home yet so they can follow suit. Opportunity abounds for investors in platforms which offer that new home as they will be the delivery mechanism for all media in the future. So far on an 80/20 rule, all the big online names have built businesses which don't and won't accomodate the rich 20% because of their format. (Look at the quality of advertising as a percentage on any of the above sites.)

Some of us feel there is a chunk of money in that 20% slice which has not yet been claimed and it has ours and our investors name on it.

Jan Simmonds - Founder/ CEO at famebook

Re: Channeling Our Inner Celebrity Through Twitter and Social Media

famebook — Sat, 18 Jul 2009 14:00:43 -0000

http://tinyurl.com/d7e58e - imho x J

Re: Ad spend to move from buying media to participating in it?

famebook — Wed, 08 Jul 2009 17:55:43 -0000

Once upon a time I was always before my time! Time though, has moved on and finally I am in the moment! - famous people - famous brands... all good things come to those who wait! Needless to say I've agreed with the above for some time...

Re: My First Flight in a Glider Sailplane

famebook — Mon, 06 Jul 2009 12:28:36 -0000

http://www.crazycreekairadventures.com/

Thank Loic got it! I guess the biplane wing ride was out of the question with Mrs LeMeur judging by the face!

Best,

Jan

Re: My First Flight in a Glider Sailplane

famebook — Mon, 06 Jul 2009 12:12:43 -0000

Loic,

Do you have the URL for the place in NAPA? Am there in August and have always wanted to do this!

Thanks... @famebook on Seesmic/ Twitter

Re: Facebook’s Twitterification: Is it the Right Move?

famebook — Sun, 05 Jul 2009 20:29:29 -0000

It depends on one's perspective I guess! Rather like asking if a lemming is right to follow his friends... if you're not a fan of lemmings, then the answer would be yes!

Re: Facebook versus Google

famebook — Tue, 23 Jun 2009 16:45:18 -0000

Not yet maybe, but I still think the future is one online entry point like iGoogle, especially when all media content is delivered on a catered basis! For the same reasons you cite for people being too lazy to set up a dashboard, one day they'll do it to save effort! imho

Re: Facebook versus Google

famebook — Tue, 23 Jun 2009 06:03:26 -0000

I'm curious why so much debate is centred around destination sites and portals and so litle around who will own our 'homepage/ dashboard' of the future. (This will soon be our de facto login space for all media content on a wall at home or in a 3D virtual form in our office.) The consumer will increasingly want a perceived choice and individuality within that and then most search options will probably incorporate all of the above into whichever front window we happen to favour.....and that's where the advertisers will most want to be!

I wouldn't discount Microsoft yet and if they got their act together fast enough and took the plunge on a cloud based version of all their products and integrated them with Bing, then things could get interesting. Unfortunately, they are possibly too encumbered by a tech and not media mindset and so probably won't do it in time for others to get there first.

Re: Twitter shows how to manage a crisis

famebook — Fri, 15 May 2009 12:45:07 -0000

What can you do on Twitter that you can't do on Facebook? - http://bit.ly/LBfrB - Click link to find out!

Re: Google Further Along in Future of Search Than Most People Know

famebook — Thu, 14 May 2009 17:58:35 -0000

Thanks John, high praise indeed...

From a subjective perspective I estimate my search is down up to 75% in favour of canvassing my social networks for opinion. I've even started talking to people face to face again... ;-)

Money talks of course and I see a surprise tie in with a big media player and one of the core SN's within the next eighteen months.

Interesting times... and you may just find someone like us comes along and surprises everyone again like Twitter!

Best,

Jan

Re: Google Further Along in Future of Search Than Most People Know

famebook — Wed, 13 May 2009 17:23:23 -0000

Google Further Along in Future of Search Than Most People Know - Does this mean they'll see the abyss before anyone else?

Re: Tweets of the rich and famous (Scripting News)

famebook — Sat, 09 May 2009 18:31:50 -0000

Article FYI at http://tinyurl.com/d7e58e - See Video Clip for a funny take on once glorius careers devalued - http://tinyurl.com/c6z6au - Best Jan

Re: What value do famous names bring to Twitter?

famebook — Fri, 08 May 2009 04:59:25 -0000

Celebrities heading out to Twitter and Facebook - in my opinion! = SEE VIDEO CLIP > http://tinyurl.com/c6z6au

That's my own personal take on these once hugely bankable Hollywood brands whose rather asinine online antics are, with every tweet or poorly presented profile, increasingly making them look like just another girl or guy next door.

Full article HERE > http://tinyurl.com/d7e58e

Re: Are Celebrities More Interesting on Facebook?

famebook — Wed, 29 Apr 2009 22:53:45 -0000

"Twitter Breaks Down the Wall Between Star and Fans - What a nightmare?" here - http://tinyurl.com/d7e58e

Re: Would You Pay For a Facebook Vanity URL?

famebook — Thu, 23 Apr 2009 10:06:45 -0000

It's all my content not theirs! Shouldn't they be paying me? - More fumbling in the darkness I suspect?

Re: Susan Boyle Videos To Exceed 100 Million Views

famebook — Mon, 20 Apr 2009 11:34:20 -0000

Susan Boyle - A wake up call for Google and Traditional Media bosses? - See article @ http://tinyurl.com/cghfbe

Re: Even in Failure, Google Outperforms Expectations

famebook — Thu, 16 Apr 2009 19:34:29 -0000

Oh but they could have made so very much more for Larry to spend - Highlighted gloriously by Susan Boyle on Britain's Got Talent - A wake up call for Google and Traditional Media bosses? - See article @ http://tinyurl.com/cghfbe