Disqus - Latest Comments for Patrick Byers

Re: Let's send some marketers to a treeless planet.

Patrick Byers — Wed, 28 May 2008 04:12:45 -0000

I love this post.

Direct mail that wastes time, money and resources is irresponsible.

Does it make sense from an ROI standpoint? Sometimes, yes.

Has my firm done it? Yes (see above for the reason why)

But the bar is being raised.

Marketing should absolutely be socially and environmentally responsible. But it also must be responsible from strategy to execution, it must respect its audiences and it must provide some ROI.

There are ways to make direct mail more responsible (offer opt-out on every piece; target lists better, etc.), but sometimes the most responsible form of direct marketing is to not do it at all.

Keep up the great work.

Patrick Byers
The Responsible Marketing Blog
http://responsiblemarketing.com

Re: My Top 5 Twitter Tools

Patrick Byers — Wed, 24 Dec 2008 11:57:31 -0000

Nice list, Brett.

You picked ALL my faves - these are the apps I use daily. I respect your opinion so I'm glad to see I'm not missing any obvious apps.

Also, as far as mobile is concerned, I've had an iPhone since they came out. I have Twitterific on my phone, but to be honest, I use http://m.twitter.com over 90% of the time. It's super lightweight and fast, and works just fine for catching up or firing off a quick tweet.

Have a great holiday, and I'll see you online.

Patrick Byers

Re: Microsoft wins award for years shortest media release

Patrick Byers — Fri, 17 Oct 2008 00:57:40 -0000

I'll keep it short.

That's a hoot.

Re: Using Social Media for Social Good

Patrick Byers — Mon, 30 Jun 2008 20:00:24 -0000

Hello Tony,

Thank you for posting "Using Social Media to Create Social Good" on your blog. That's exactly what I was hoping for --- for people to view this, share it, and for others to put it to good use.

The fact is, social media is the best tool we have to help create social good.

Yes, I am a Christian, but am working to spread these ideas, along with the concept of Responsible Marketing, to anyone that will listen.

Every weekday, I blog about the collision between conscience and commerce--the challenges we face every day if we want to be a marketer AND a person of conscience on the the Responsible Marketing Blog here:
http://responsiblemarketing.com

I notice you are on Twitter --- I'm following you now. You can follow me at http://twitter.com/patrickbyers

Happy marketing.

Patrick Byers

Re: Ads or No

Patrick Byers — Fri, 22 Feb 2008 02:13:53 -0000

Chris,

Seems most people posting don't mind ads, as long as they are tasteful.

I enjoy your blog and would hate to see something tacky pollute your good work.

Tacky is one thing, but what happens if ads are served for products or companies that don't approve of?

Now that ain't cool.

I'd suggest you connect to an ad platform that gives you more control, even if it means you give up a little cash.

YOU are a rockstar and you've got a great brand, Chris. It's worth a hell of a lot more than you may realize.

Happy Marketing.

Patrick Byers
The Responsible Marketing Blog
http://responsiblemarketing.com

Re: How Mass Email Works

Patrick Byers — Tue, 27 May 2008 12:34:15 -0000

Hello Chris,

Seth Godin says if a message isn't anticipated, personalized and relevant, it's SPAM.

Anticipated: NO
Personalized: YES
Relevant: YES

But it's not that easy.

I ACCEPT messages from my social network, and I admit, if some folks sent me an unsolicited message, it might be the straw that broke the camel's back, and I might unfriend them. Too much signal-to-noise, not enough value.

But I read your blog and follow your tweets with great interest. You bring value and you've built trust with your social network -- that's the cornerstone of your success. If you disappeared off the radar screen, it might take a day or two, but I'd notice and I wouldn't be alone. Though I wasn't specifically anticipating your email, I do ANTICIPATE valuable conversations with you, regardless of the way you send them.

There's a huge difference between the two options, but the difference is in the value of the PERMISSION ASSET. You've built a lot of trust over the years and this asset is quite valuable to you (and something you don't ever want to lose).

Some don't treat this asset the same way. They might have a ton of connections, but they aren't nearly as meaningful. They are using their network instead of building a relationship. For example, I've noticed on twitter, someone I follow is starting to occasionally imbed sponsored messages. What?

I would suggest that if someone called you a spammer, you have a low-trust relationship with them.

And if that's the case, they clearly haven't been paying attention to what you've been saying and just don't know you very well.

Keep on keepin' on!

Patrick Byers
The Responsible Marketing Blog
http://responsiblemarketing.com

Re: 100 Personal Branding Tactics Using Social Media

Patrick Byers — Thu, 19 Jun 2008 01:24:31 -0000

I've been speaking on personal branding (I call it "Personal Positioning") since 1996.

This is the best list of its kind I've ever seen.

I've bookmarked and will share this far and wide.

Re: 50 Ideas on Using Twitter for Business

Patrick Byers — Fri, 22 Aug 2008 01:32:06 -0000

Really helpful post, Chris.

I'm beginning to wonder if I'll ever beat you to the punch on a post...I was working on a similar post but you've done it now, and done it better.

So, thank you, now I can just share your post and write something else. :)

Thanks.

Re: You Can Do Your Job Without Twitter

Patrick Byers — Mon, 15 Sep 2008 07:25:43 -0000

I'm in agreement with most of those commenting above.

Social media is like all new technology--it's just another step in the process.

This platform will be built on like others before it, not unlike our progress from telegraph to telephone to fax to mobile phone to mobile computing.

The thing is, none of the progress before felt so, well, personal.

And that's what makes social media so cool.

Re: WARNING: Do NOT load Quechup

Patrick Byers — Tue, 22 Jan 2008 11:00:19 -0000

Another great post, Robert.

I've been promoting social networking with clients, friends and colleagues. I agree, sites like this are adding to 'social networking fatigue.'

In fact, friends that I've connected with through legit sits like Plaxo, Facebook and LinkedIn simply aren't responding when I have sent them Spock and a few other requests.

What's more, the tech laggards in my address book won't even respond to simple Plaxo address update requests.

Learning about (or worse, an experience with) sites like Quechup could scare them away from social networking altogether.

And that would truly suck.

Patrick Byers
The Responsible Marketing Blog
http://responsiblemarketing.com

Re: 200+ Internet Marketing Gurus on Twitter

Patrick Byers — Sun, 24 Feb 2008 02:32:21 -0000

responsible marketing evangelist, marketing strategist, speaker, founder of Outsource Marketing

http://twitter.com/patrickbyers

Blog
http://responsiblemarketing.com

Re: Network Solutions Implements New “Front Running” Policy; Is it Any Better?

Patrick Byers — Mon, 31 Mar 2008 05:17:31 -0000

Interesting topic. Whether it's front running, domain tasting or not, I applaud Network Solutions for taking a small step in the right direction.

It would have been nice if they would have done this a long time ago.

Patrick Byers
The Responsible Marketing Blog
http://responsiblemarketing.com

Re: Twitter Starts Imposing “Following” Limits to Prevent Spam; Your Thoughts?

Patrick Byers — Mon, 18 Aug 2008 04:02:09 -0000

I don't have a problem with this.

I review every new follower and at least half are people peddling something I don't want.

If someone has something worth listening to, they'll get the followers. It takes time, and you have to bring value, but it will happen.

patrick byers's last blog post..Are you ready to compete?

Re: Let’s send some marketers to a treeless planet.

Patrick Byers — Wed, 28 May 2008 04:12:45 -0000

Re: Social Tool, Tool!

Patrick Byers — Fri, 15 Aug 2008 00:22:48 -0000

Great metaphor, here.

Mind if I use it? We've had clients tell us similar things. Always good to hear they might be interested. Problem is, SM is often being considered as a way to save money. Arghh.

Keep up the great work.

Patrick