I've been reading OhGizmo now for about 18 months (maybe longer but I can't really remember, no matter). I'm just an ordinary bloke from Birmingham, England, who likes to see some nice funky-ass technological innovations (my mom bought me a Commodore Vic 20 way back in 1981 and technology has had me hooked ever since). In all the time I have been using OhGizmo I have never, not once, clicked on a single advert. In fact, I don't even look at them. I'm not interested. So why all the fuss about this? Why get your knickers in a twist? Sounds to me like it's more to do with the egotistical nature of the individuals who are ranting on about it all than anything else. Make yourselves a nice cup of tea and have a biscuit (I think you americans call them "cookies".......no, no, no, I'm not trying to gather anybodies information.............). Peace, love and unity.