Disqus - Latest Comments for Lyn Mettler

Re: Wall Street Journal Article on Social Media Misses the Point

Lyn Mettler — Sun, 03 Aug 2008 15:19:02 -0000

Hi there-
I am actually quoted in the article :), but I agree with you 100%. We help our clients come up with a social media strategy, just like you would for any other marketing or PR campaign. Even better is if you can do some research first to determine if your clients are using these tools and if so, which ones?

We then definitely try to help them be creative, instead of just blogging for the sake of blogging or putting up a page on MySpace and never visiting it again. The businesses who will be successful online are the ones who think about what their audience wants and then tries to deliver some truly informative and entertaining content that meets those needs, yet still positions the company positively. And of course does it in the right forum.

Great post!

Re: MySpace: Justin Timberlake or Britney Spears?

Lyn Mettler — Tue, 19 Aug 2008 14:36:28 -0000

I'm one of the folks rooting for MySpace to fail. I just feel like anything they could do to fix it at this point is going to be a copy of Facebook. And it already has such a bad name. As a PR person, it would take a tremendous campaign to turn its image around to a more mainstream social network and not the social network for music, youngin's and sleeze.

Re: How to Blow $100,000 on Word of Mouth Advertising

Lyn Mettler — Tue, 26 Aug 2008 21:16:15 -0000

Great post Simon! If only we could convince the world to listen, we'd save them a lot of cash and get them much better results.

Re: Reader Poll: Influence Marketing with Social Networks

Lyn Mettler — Tue, 29 Jul 2008 13:00:03 -0000

Even though I really have only been using Twitter actively for just over a month, it has had big benefits for my business, so I would definitely choose it. I checked my blog stats the other day and Twitter was by far the biggest referral site, with Facebook a close second.

I have made a lot of good business connections via Twitter, which have in turn led to an introduction to a journalist I needed to pitch, interesting Webinars and blogs I didn't know about, a way to invite local bloggers to an event, etc.

I think the fact that it is really a conversation makes a big difference, because you start to feel like you know these people, which makes for a much better relationship.

I wrote a blog post on how Twitter has been useful to me if you'd like to check it out: http://newworldpr.blogspot.com/2008/07/twitter-...

Re: Reader Poll: Influence Marketing with Social Networks

Lyn Mettler — Wed, 30 Jul 2008 09:12:19 -0000

I totally used to think that's all Twitter was myself. But if you download something like TwitterFox for Firefox or Twhirl, which provides a continuous stream of "tweets" from everyone you follow on your browser, it truly becomes a conversation. Which the Facebook status really can't.

Re: Reader Poll: Influence Marketing with Social Networks

Lyn Mettler — Thu, 07 Aug 2008 08:05:43 -0000

Try Jott.com. It lets you call in your "tweet" by phone and it updates it for you, no typing -- all for free. Pretty cool!