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Tino Buntic
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1 year ago
in Who clicks on all those Web ads? on Mathew's comments
That research was Mediapost analyzing it's own site, which would not make it representaive of the internet as a whole. Mediapost is a website for "media, marketing, and advertising professionals," the exact type of people that know an ad when they see it and, hence, don't click on it. (Weird, because where does the low income, old, midwestern females fit into this site?).
Outside of this group, there is a large number of people that really don't know an internet ad is an ad. Websites and blogs that appeal to this type of group (non internet marketers, non-bloggers, non-advertising professionals) see higher click-thrus.
Even if you do a proper survey of non-internet-savvy folk and ask them if they click on internet ads, you still may not get accurate results because they would answer "no" to a question that asks "if they click on internet ads" if they do not even realize that an ad is an ad.
Outside of this group, there is a large number of people that really don't know an internet ad is an ad. Websites and blogs that appeal to this type of group (non internet marketers, non-bloggers, non-advertising professionals) see higher click-thrus.
Even if you do a proper survey of non-internet-savvy folk and ask them if they click on internet ads, you still may not get accurate results because they would answer "no" to a question that asks "if they click on internet ads" if they do not even realize that an ad is an ad.
1 reply
1 year ago
in Coming up with a new name is tough work… on Scobleizer
Bet you didn't know, Milan is actually a common Croatian name, pronounced differently than you would pronounce it, though. Folks might think he's Croatian... until they learn his last name (which is a great last name, too).
2 years ago
in Deeply Linked Blogs - The Standard has Been Set. on The Phoenix Real Estate Guy
Thanks for noticing, Jay. I'm gonna include you in a blog post that'll be ready early next week.
4 years ago
in Virtual teams are just teams with amplified collaboration needs on thevirtualhandshake
I love the concept of a virtual team. I think the problem with the office is that everybody has to work on the same schedule (ie. 9-5). If I can work virtually at home, I can set my hours to be when I am more productive. So, if I am not a morning person I can sleep in and work, for example, 11-7.
clicking on an ad if it's a text link, which I guess helps to explain
why Google is so critical of sites that use such links and try to
disguise them as content.