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Jason Falls

3 weeks ago

in New Tricks: The 5 rules of advertising on Twitter on Old Media, New Tricks
The problem is no matter what rules you set, some ad agency or brand will come along and break them. No matter how hard those of us who advise these companies object, the client still makes the call and thus you have 5, 10, 15K advertising messages a day bombarding the average American consumer.

For all of you who do it right, there are 10 others who will screw it up.

Separately, advertising doesn't belong on Twitter because the inherent purpose of Twitter is conversation. Advertising can happen in conversations, but it has to be natural, else it's not conversation. Conversational marketing is an art form. Few know how to do it well. Which means few better be doing it on Twitter or the place will get gummed up really quickly.

Two cents.

1 month ago

in Challenge the Thinking on Media Emerging

You're a gentleman and a scholar. Thanks for the props and I'm glad I could inspire such a post.


Your blog, by the way, wasn't eliminated from my reader and yes, I was already subscribing.


Rock on, my friend.

1 reply
Scott Hepburn's picture
Scott Hepburn So YOU'RE my subscriber! ;)

As I explained to a friend this week, social media has a future because I now turn to people like you (and other great minds) for info and opinions before I turn to traditional news sources.

4 months ago

in I’ve Taken On A New Role and Title on Todd Earwood
Well, you need some pointers on holding him, but that video was pretty cool. Congrats to the Earwoods all. I'll be glad to offer pointers. After all, not many people get to learn how to handle kids from someone like me. Heh.

7 months ago

in What To Do This Weekend on A New Marketing
Dude ... what a cool list of great stuff. What the heck and I doing there?

Thanks for the link love, my man. I'm adding you to my blogroll now (Sorry I hadn't before.)

Falls

8 months ago

in Gary Vaynerchuk’s GPD08 (Good People Day 08) on Social Days
Bravo, my dear. And a most gracious thank you for the mention. I can't wait to see you tomorrow!

1 year ago

in What do you do about radio silence? on This is going to be BIG!
I highly recommend setting something on fire. Preferably where they can see it.

Feel for ya, dude.

Figure out what they're doing (surely blog posts, etc., can hint at it) and hit them from that angle. "Charlie ... great freakin' blog post about nonresponsive email people. Now about that $25 you owe me ..."

1 year ago

in Twitter Gone Mainstream on Utah Tech Jobs
Robert, Thanks for this. We had a blast at Phoenix today trying it out. Still some imperfections in it all, but we'll iron out the kinks. We appreciate the recognition.

1 year ago

in How Do You Feed MediaSnackers? on Gauravonomics Blog
Hey Gaurav,

Excellent addition to the conversation. Point No. 1 is absolutely true, and of most labels we like to apply to groups of people. Nice work.

1 year ago

in Ignore the Social Media Scoreboard on Instigator Blog
Outstanding once again. It's reassuring to know we might be doing things right and that the scoreboard can blind us to the reality of building our personal brands the right way. Great post.
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