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NathanLaan
NathanLaan

NathanLaan

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2 years ago

in Hello Dell on Scobleizer

LayZ wrote "So, Dell’s plan is to find dissatisfied customers in the “blogosphere”, via Second Life, and get feedback at CES???? What genius at Dell thought this up? That will likely reach probably !% of their customers. Great plan!"

I believe the point that Robert is trying to make is that while Dell's blog might only reach 1% of their customers, it is quite likely that the 1% they are reaching has a greater influence on other Dell customers than any other 1%. The negative experience that Jeff Jarvis wrote about (over a year and a half ago IIRC) on his blog was read by a lot of current and potential Dell customers. The fact that we're still talking about his experience a year and a half ago should tell you something.

What you need to keep in mind is that bloggers tend to be the type of people that stay on the "bleeding edge" of technology. They're also the kind of people that Mom and Pop and Auntie Sue tend to go to to ask for advice when they're buying a new computer. In know this is a somewhat general/vague statement, but my point is that this 1% of the market tends to represent or reach out to a larger portion of the market.