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Nick Burcher

9 months ago

in Useful study on Social Network Marketing on Facebook and Myspace on TheWayoftheWeb
Thank you for highlighting this - I've now registered for a copy!

10 months ago

in 2 years young! on blog till you drop!
Congratulations on your blogging birthday! :-)

11 months ago

in Cuil review from a linguistic point of view… on blog till you drop!
I think the biggest problem for them is the results - it just couldn't find me what I wanted. I have also heard that if you search for 'Cuil' their own site doesn't appear on the first page of their results!

Interesting but can't see people moving to it yet.....

1 year ago

in The New Facebook Ad Platform: What Does This Mean? on AllFacebook
Impressed with the lengths you have gone to in analysing the new system and thought I could add something as I have just seen the first UK presentation of the Facebook Ads platform - Owen van Natta (Facebook's Chief Revenue Officer) flew in to bring everyone up to speed.

I have to say, I'm very impressed with it.

One slight amendment to your post - you can't make brand pages friends, you can only declare that you are a 'fan' of them. This is then declared in your Feeds - it is important for Facebook to make a distinction between Friends and Advertisers.

The Social Ads model is very clever too. An advertiser will upload a product tag line and a product image. If a user interacts with an ad page an update will be included in the feed and this will be combined with the ad message. (Eg if I bought a new pair of trainers my feed would describe my action, credit the brand and also show a picture.)

Rather than being a Google killer it has the potential to be a Google alternative - trust referral vs Google referral.

I have written a bit more about it on my blog here: http://www.nickburcher.com/2007/11/owen-van-natta-from-facebook-presents.html and will update this once I have had the time to play around a bit with the new Facebook system - planning to create a www.nickburcher.com page to support my blog!
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