Disqus - Latest Comments for Lindy Dreyer

Re: More on biz model innovation in book publishing

Lindy Dreyer — Mon, 16 Jun 2008 17:35:23 -0000

I just downloaded my free PDF copy of "The Word of Mouth Manual, Volume II." I'm fascinated to see how this experiment plays out. I hope you'll cover this topic more in the future.

Re: Relevance and fear

Lindy Dreyer — Thu, 26 Jun 2008 08:59:57 -0000

Fear is very effective. But then again, the idealist in me will always argue that the most effective way is not always the right way.

Yet, there is a shade of gray here. When the association is sincerely working to help people weather tough times in their market, it's important to acknowledge that and help people understand the risks and circumstances. The trick is finding a positive, empowering way to frame the message.

I'm interested to know what prompted you to write this post. Seems like there's probably a good story there.

Re: The new Association Social Media Wiki!

Lindy Dreyer — Mon, 07 Jul 2008 12:41:38 -0000

I'm happy I could help! This is a resource that belongs to all of us in the association community. And the more of us who use it, the more valuable it will be for everyone.

I'd like to give kudos to Catherine Imperatore who was the first to try out the new wiki and send me her feedback. Check out her excellent work outlining the social media initiatives at ACTE. http://tinyurl.com/6xknb6

Re: 101 Business Twitter Ideas, Tactics, and Strategies

Lindy Dreyer — Tue, 09 Sep 2008 12:53:59 -0000

Thanks for the link love, Barry. Looks like a great list of resources. I'll be bookmarking this post for sure.

Re: Bounce these ideas around.

Lindy Dreyer — Thu, 02 Oct 2008 10:14:09 -0000

Thanks, Jeremy. That means a lot coming from you.

Re: Mid-Week Reads…

Lindy Dreyer — Wed, 24 Sep 2008 15:33:06 -0000

Thanks for the link love, Henri. I'm honored to be among the esteemed group of people you've mentioned.

Re: How do you know it’s time to invest in social media? – My response

Lindy Dreyer — Fri, 10 Oct 2008 09:51:11 -0000

I love a good debate!

You're right. It's important to be sure your efforts fit within your organization's mission. Though I wonder if we might have slightly differing definitions of what social media really is. At it's core, social media is not a suite of tools or websites. It's the simple act of enabling social interaction around digital content.

Not to harp on your example, but couldn't a group like NACCHO benefit from a social media solution that makes it easy for their members to rate and review links and articles that would help them be more effective city health officials? I'm not talking about using Digg or Reddit, but simply enabling social interaction inside a niche community. If that's not part of their mission, I bet I could think of a different strategy that is.

And I still think everyone needs to at least be listening for their organization name--maybe not on Twitter or Facebook, but certainly through Google Alerts.

I agree to disagree. ;-)