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Lindy Dreyer
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9 months ago
in How do you know it’s time to invest in social media? – My response on [Makembe.com]
I love a good debate!
You're right. It's important to be sure your efforts fit within your organization's mission. Though I wonder if we might have slightly differing definitions of what social media really is. At it's core, social media is not a suite of tools or websites. It's the simple act of enabling social interaction around digital content.
Not to harp on your example, but couldn't a group like NACCHO benefit from a social media solution that makes it easy for their members to rate and review links and articles that would help them be more effective city health officials? I'm not talking about using Digg or Reddit, but simply enabling social interaction inside a niche community. If that's not part of their mission, I bet I could think of a different strategy that is.
And I still think everyone needs to at least be listening for their organization name--maybe not on Twitter or Facebook, but certainly through Google Alerts.
I agree to disagree. ;-)
You're right. It's important to be sure your efforts fit within your organization's mission. Though I wonder if we might have slightly differing definitions of what social media really is. At it's core, social media is not a suite of tools or websites. It's the simple act of enabling social interaction around digital content.
Not to harp on your example, but couldn't a group like NACCHO benefit from a social media solution that makes it easy for their members to rate and review links and articles that would help them be more effective city health officials? I'm not talking about using Digg or Reddit, but simply enabling social interaction inside a niche community. If that's not part of their mission, I bet I could think of a different strategy that is.
And I still think everyone needs to at least be listening for their organization name--maybe not on Twitter or Facebook, but certainly through Google Alerts.
I agree to disagree. ;-)
9 months ago
in Bounce these ideas around. on A-List Bloggers
Thanks, Jeremy. That means a lot coming from you.
9 months ago
in Mid-Week Reads… on [Makembe.com]
Thanks for the link love, Henri. I'm honored to be among the esteemed group of people you've mentioned.
10 months ago
in 101 Business Twitter Ideas, Tactics, and Strategies on 123 Social Media » business social media
Thanks for the link love, Barry. Looks like a great list of resources. I'll be bookmarking this post for sure.
1 year ago
in The new Association Social Media Wiki! on Principled Innovation Blog
I'm happy I could help! This is a resource that belongs to all of us in the association community. And the more of us who use it, the more valuable it will be for everyone.
I'd like to give kudos to Catherine Imperatore who was the first to try out the new wiki and send me her feedback. Check out her excellent work outlining the social media initiatives at ACTE. http://tinyurl.com/6xknb6
I'd like to give kudos to Catherine Imperatore who was the first to try out the new wiki and send me her feedback. Check out her excellent work outlining the social media initiatives at ACTE. http://tinyurl.com/6xknb6
1 year ago
in Relevance and fear on Principled Innovation Blog
Fear is very effective. But then again, the idealist in me will always argue that the most effective way is not always the right way.
Yet, there is a shade of gray here. When the association is sincerely working to help people weather tough times in their market, it's important to acknowledge that and help people understand the risks and circumstances. The trick is finding a positive, empowering way to frame the message.
I'm interested to know what prompted you to write this post. Seems like there's probably a good story there.
Yet, there is a shade of gray here. When the association is sincerely working to help people weather tough times in their market, it's important to acknowledge that and help people understand the risks and circumstances. The trick is finding a positive, empowering way to frame the message.
I'm interested to know what prompted you to write this post. Seems like there's probably a good story there.
1 year ago
in More on biz model innovation in book publishing on Principled Innovation Blog
I just downloaded my free PDF copy of "The Word of Mouth Manual, Volume II." I'm fascinated to see how this experiment plays out. I hope you'll cover this topic more in the future.
