Disqus - Latest Comments for Ed Batista

Re: Social Media In The Automotive Industry

Ed Batista — Fri, 14 Jul 2006 10:06:25 -0000

If you haven't seen it yet, check out www.boompa.com, Max. "Show off your rides online and find guides and parts to improve them." Saw it demo'ed at the last New Tech Meetup in SF--fun stuff.

Ed

Re: Attention data silos

Ed Batista — Wed, 21 Jun 2006 19:27:02 -0000

Good stuff, Paul. I point to your list (and give you a tiny bit of grief) on the AttentionTrust blog at http://attentiontrust.org/node/315.

Ed Batista
Executive Director, AttentionTrust

Re: Segmented silos

Ed Batista — Thu, 22 Jun 2006 10:52:50 -0000

Very good point, Paul. Back at ya: http://attentiontrust.org/node/317

Ed

Re: Root Worms

Ed Batista — Wed, 28 Jun 2006 13:38:25 -0000

I agree that the Recorder blacklist is a potentially useful workaround in this context, but I have two concerns. First, I'd rather be able to filter what's displayed via my Root worm, not cut off what's recorded at the source. At some point, it may be useful to have all of the data from ad servers and Gmail refreshes, no matter how useless it seems at the moment, and you won't be able to recreate it.

Second, I tend to agree with Steve Gillmor's thesis that relying on explicit gestures (like entering domains in a blacklist) is ultimately problematic. They're labor-intensive, subject to gaming, and don't scale well. (Which leads me right back to filtering the display, not the Recorder.)

I know Tony has a lot of spare time on his hands, so perhaps he could add this to his list of projects ;-)

Ed

Re: Root Worms

Ed Batista — Wed, 28 Jun 2006 15:11:52 -0000

Paul, are you subscribed to the AT-Developers email group? These are the sorts of issues that the group is intended to address. Cori Schlegel, who provides technical support to AttentionTrust, is trying to get some discussions going among the 25 or so folks subscribed there. You can learn more at www.attentiontrust.org/email.

Ed

Re: Root Worms

Ed Batista — Wed, 28 Jun 2006 16:21:24 -0000

Very apt comparison, Chris. I posted on both apps on my personal site: http://www.edbatista.com/2006/06/my_attention_d...

Ed

Re: 2005/10/20/can-i-have-your-attention-please/

Ed Batista — Fri, 21 Oct 2005 15:44:21 -0000

Hi Pete,
I'm the Executive Director of AttentionTrust. Thanks for the post. We're still trying to figure it out, too. But we do expect the Firefox extension, the resulting "attention data," and the first "attention services" that'll allow us all to make effective use of that data will outline the possibilities and point the way toward next steps. Looking forward to hearing your further thoughts on all this.

Ed

Re: 2005/10/28/wisdom-of-crowds-as-a-service/

Ed Batista — Fri, 28 Oct 2005 21:01:24 -0000

Hi Pete,
I'm the Executive Director of AttentionTrust--thanks for the mention. I think you're right that it's easy to get overly paranoid very quickly in this space. Left to their own devices, most (but not all) of these companies would probably use this data to improve our collective user experience. But there are still some good reasons why there's a need for AttentionTrust.

First, our individual user experience will be much, much better if we're able to capture and transport our data across all the platforms we visit--from website to website, and ultimately online and off. That requires a user-centric approach--not an ask-each-vendor-for-our-data approach--and that's what AttentionTrust is advocating.

And I don't think it's paranoid to assume that, left to their own devices, some companies won't have users' best interests at heart. Even if they're not acting maliciously, some of them will act thoughtlessly, and our experience won't be improved, it'll be degraded. We'll have more leverage to insure that this doesn't happen if we work through an entity like AttentionTrust to both develop the ability to gather our own data AND encourage anyone gathering users' attention data to respect users' right to own and manage that data.

Thanks again--I look forward to hearing more from you on all this.

Ed