DISQUS

Great point Dan - on the concept of the Marketing dashboard - I had tried to build one that was just 5 key strategic levers but some of the data points we wanted to include were annual (like Brand Awareness) and not as actionable in today's environment.

I think the factors you need to build in are more along the lines of - "where are the conversations about my brand happening and how are we engaging in those conversations". As well as the more operational features of marketing - lead flow, pipeline creation, booked business and ROI.

If you had both sides of those equations nailed down in a single marketing dashboard - you would be better able to steer the organization as a marketer which should impact your longevity as the CMO.

@ Anne & everyone

Facebook has had this as a core policy for a while - the new TOS is irrelevant

I blogged about this in November 2007

see here - http://buzzmarketingfortech.blogspot.com/2007/1...

* Sure, throwing sheep and poking people is fun, but why not add value to the conversation by posting quality content? (Small side note – if you read the fine print, Facebook owns all content you create on the Facebook site)

Paul Dunay's last blog post..World Wide Rave – Works!

Actually I was under the impression that this was always the case - that facebook owned all content on its site including yours

Makes a good case for being sure you like the content you have up there and you set your privacy settings to ensure noone posts content about you without your consent

Paul Dunay's last blog post..World Wide Rave – Works!

andy

great post - I am collecting the names and twitter handles of brands that are on twitter - see http://www.brandstweet.com

paul

Paul Dunay's last blog post..Brands that Tweet

Good deal Doug!

I remember you mentioning to me your involvement with Compendium and I thought that would be a great platform for you!

Great to hear that is finally coming true!

Oh my! - I will remember that the next time I prepare for a speech

Great post and great question Doug

Looks like I better get cranking on my blog!

Thanks for the mention

I totally agree Andy - companies now more than ever need to be ready to face a Reputation crisis.

For those interested in assessing their readiness to handle a reputation crisis - I have put together a very short (12 question) survey that you are welcome to take at http://buzzmarketing.reputation.sgizmo.com/

and this survey is sponsored in part by trackur!

Paul Dunay's last blog post..No Leads get Left Behind

http://feeds.feedburner.com/BuzzMarketingForTec...

Paul Dunay's last blog post..Can a community be successful with low brand awareness?

I will give you 2 for the price of 1

First - I hired a professional "voice" to record an entire 12 page white paper into a podcast. It was 20 minutes long and THE most boring thing I have ever heard. Despite the fact that I really wanted to like it since I paid for it!

Followed rapidly by mistake #2

I hired the same professional "voice" to record a "readers digest" version of the same white paper (750 words or so) into a podcast. It was good with a strong call to action at the front and the back - but just not very "social" (as social media goes)

pd

Andy

I would also add

100% of those reading this post have no visibility into conversations happening on social networks like Facebook (source: Buzz Marketing for Technology)

I don't think so - in fact I think tools like Twitter aren't inhibiting us from solving problems or using our own creative problem solving - but they are allowing us to crowdsource to get better answers.

http://www.twitter.com/pauldunay

I agree (and thank John Smallie above) with nominating http://buzzmarketingfortech.blogspot.com

I absolutely think you can use white papers to nurture leads but you need to consider a few things

1) what is the frequency or cadence of these communications (weekly, every 2 weeks etc)
2) do you have enough quality content to make that cadence happen (dont forget I said quality content)
3) can you vary that content with other types of content like case studies, podcasts, articles, webinars, or live events

armed with those items above you could create a compelling calender of communications to a specific group of prospects

then the next question quickly becomes how can you profile what is being looked at. but thats the topic of another blog post perhaps ...

paul dunay
www.buzzmarketingfortechnology.com

thanks for the mention Mike - we are still seeing results like this and higher at some points which is a sign of a good "give to get" marketing program - the user gets free audio and a sense for what the white paper is about before they give us their registration information.

also check out my blog at www.buzzmarketingfortechnology.com for more ideas on using new media in your marketing mix

pd

Doug - I couldnt resist myself in learning from the master himself

Here is my post
http://buzzmarketingfortech.blogspot.com/2007/0...

I would love your thoughts on how to super charge my blog

best
pd