DISQUS

Considering I was probably the first to retweet your Jobs tweet this morning, I'd have to say that the fact that you dedicated 10 characters of your 140 character allocation by typing the word "unverified" in your tweet covers all the bases for me. Long live the water cooler!

I'm just glad I followed that retweep up with a comforting message to my Apple and iPhone buddies encouraging them to take a deep breath ... that everything would be fine. I wouldn't want any heart attacks (no pun intended) on my conscience.

We all know how sensitive those Apple fans can be. ;)

Always a pleasure to read you, Mr Ingram.

Hi Chris,

I strive to ensure my press releases are anything but fluff, and wonder why it is that an announcement about a $10 000 prize would be considered un-professional.

.. unless it's not true?

Wondering what it is I'm missing.

Unless you _actually mean_ to keep the blah blah blahs in there ... in which case I'd respectfully argue that YOUR press release is full of fluff ;)

Cheers!

Michelle

Thanks Philippe, for being so candid about your startup experience - there's a lot of great insight in your post.

Ben : what a great case study for an eventual Montreal StartUp Camp. Giving Philippe the chance to express his new-found wisdom would be to his credit and show angels and VCs present that he's ready to tackle his next project -- and the community would learn a lot from his trials and tribulations.

Hmmm .. good advice, Ben. Yesterday, I woke up dazed and confused, convinced I had a PR campaign to run. It was all clearly laid out in my head - I could even see the colours of the press kits! Took me about 2 minutes of rationalizing to realize I'd (yet again) invented a campaign/event for an imaginary client during the night. On the up side, I now have about 5 campaigns ready to go for the right client! :)