DISQUS

mal abgesehen davon, dass die Idee eines Printmagazins über das Web an sich schon recht abstrus ist, zeigt die Frage, dass man dort offensichtlich keine Ahnung hat, worüber man schreiben könnte.
Man sollte sich dort mal die Wired zu Gemüte führen.

wow, shocking.

No, seriously. does that surprise anyone? It actually says nothing about webadvertising but it says something about advertising. just because these kind of numbers are available for webadvertising doesn't mean it is per se worse than say tv-ads. what do you think would be the clickthrough-rate on tv-ads if there were any and it would be measureable? exactly.
webadvertising comes with two more features than the normal ads from the analog age:
1. people can click through to the product
2. targeting can be made way better (long tail yadda yadda)

that is spot on.
Some time ago I started filtering some of the feeds I'm subscribed to. For example I can't stand Duncan Rileys posts on techcrunch. so I filter them out.
All the emerging teamblogs are throwing out way too much posts per day and forgetting a few very important lessons in blogging:
1. Blogs also function as filters. There is no such thing as filtering then you publish 10+ posts per day on news in your niche.
2. I started reading blogs like techcrunch because of the voice. arrington was good, really good, in tracking down hot new startups. and eventually he became an authority. now, then you bring in new authors you have to be really careful because you can easily water down what the blog used to be about. readwriteweb does a stellar job in hiring great blogger. techcrunch recently not so (imho).

a lot of the hassle would be solved if blogs with high output would provide topicrelated feeds -channels so to speak-.

but still, the landscape is changing. (funny thing is we here in germany are around 2 or 3 years behind and it's interersting to watch those different states of blogging evolving)

Guter Tipp. Danke!