Disqus - Latest Comments for Carrie Kerpen

Re: Twitter: We Need Search By Authority

Carrie Kerpen — Sun, 28 Dec 2008 23:56:29 -0000

Perhaps my favorite sprint guy @jgoldsborough on twitter didn't see your friend Ben. I had 100 followers when he helped me. This concept is exactly what ruins networks. If you want to sell your twitter space-- if that's the goal, then there are far better ways to do it than to think that your tweet is any more interesting to most of us than someone smart and interesting who is just starting out.

The "twitterverse" needs to get OVER itself

Re: What Is The ROI For Social Media?

Carrie Kerpen — Tue, 09 Dec 2008 21:43:04 -0000

Phenomenal Post. Of course any business who participates in the conversation does so to make money...it's just not the IMMEDIATE goal, and it's not as easy to measure as a direct sale.

Great work!

Re: What Is The ROI For Social Media?

Carrie Kerpen — Tue, 09 Dec 2008 21:46:29 -0000

It's so fascinating because brands are TAUGHT the ratings system for television, radio and print advertisements. They can say, oh well this spot has this GRP, or whatever. We havent' yet found that measurement for a conversation. Believe me, I have sat through COUNTLESS Measuring WOM seminars that try and do it, but the average brand doesn't buy that data. This is about a two way communication-- a conversation, versus a one way shouting of an advertisement, which people are becoming more readily equipped to be able to avoid (DVR)

Re: Personalization not Automation

Carrie Kerpen — Sun, 23 Nov 2008 20:01:31 -0000

Absolutely, totally agree. Automation in social media is seen as inauthentic, and exactly WHY companies that use it correctly are doing so well. Automation is how you feel when you call a company and never hear back. Personalization is how you feel when @comcastcares answers your question on twitter within minutes.

Re: 12 Things to Stop Doing in 2009

Carrie Kerpen — Tue, 30 Dec 2008 13:52:30 -0000

Very zen indeed.

Things to add:
Stop spending recklessly, including spending on mass media if it's not getting you anywhere.

DO learn the art of "friendship first"...build relationships before you shout out to the world "look at meeeeeeee"

Re: What Facebook Fan Pages Taught Me About Relationships

Carrie Kerpen — Sun, 04 Jan 2009 19:06:29 -0000

Fan pages are underutilized, and phenomenal for building relationships/networks. My suggestion would be to keep your personal Facebook profile for your "friends" (you know, the ones who'll offer to defriend you in order to have you build your network) and use the fan page for what it is meant for-- building large groups of people who like and respect your work/you, communicating with them individually or quickly in a group, and sharing information through regular updates.

Re: The perfect social media set-up

Carrie Kerpen — Sun, 18 Jan 2009 22:43:55 -0000

Hi guys,

You are totally off on the Facebook thing re: profiles and business names. The reason they do that is so businesses do not spam their "friends" using profiles. This is why they set up business pages. The best thing to do is set up a business page, which allows you so much more flexibility in the setup of the page, and allows you to mass message your fans, advertise towards your page to build your own community, and import apps that work for your business...like an RSS feed of your blog, and more.

I like your post! Here's how I use each of the networks, listing from most important in my world to least:

1. Facebook: For me, and our clients, Facebook is so important. It's TERRIBLY underutilized by businesses, and I constantly hear that small businesses find it useless-- but I promise you that this is because they are set up as individual profiles versus a "page". There's tons of free info on this out there. My blog, Buzz Marketing Daily has a ton of posts on it, or you can just follow @marismith on twitter to get the scoop. We have built our fan page up-- we get MULTIPLE business requests per day on Facebook, including clients that have resulted in six figure contracts. Not sure if that's because it's our industry-- but our clients have also had amazing success. For examples of a really good fan page, you can visit ours here, and check the favorite pages listed there.

2. Twitter: GREAT for following interesting like-minded individuals to learn, get breaking industry news, and to network with those that you might never have the opportunity to. LOVE this tool.

3. Linked IN. While I am the least selective with who I follow/talk to on Twitter, I keep my Linked In profile for most people who I actually know/would recommend doing business with. This is simply because I want to have a place where I can ask my business contacts for referrals/introductions, and dont want it cluttered with tons of people I have met online casually. This, of course, is a personal choice. I don't feel strongly one way or the other.

4. Friendfeed: I use this to organize it all.

Hope this helps! The best part of social media is the ability to communicate and learn like we are all doing here on this post.

Fondly,
Carrie Kerpen
theKbuzz

<abbr>Carrie Kerpen´s last blog post..Could you imagine?</abbr>

Re: The perfect social media set-up

Carrie Kerpen — Mon, 19 Jan 2009 07:36:55 -0000

@Tom

Thanks for commenting back! I subscribe strongly to the philosophy of creating and building communities on popular social networks versus building my own. Why would I try and lure people off of Facebook or other networks they enjoy...and yes, to become a fan is EASY. Also, when you become a fan, it shows up in the feed of all of their friends...which is also a main perk.

I guess as far as my own communities, I have a blog, I write every day no matter what (I named it Buzz Marketing Daily to force me to do so) and I also have a shareable website.

On Facebook,everything is on my page, which means I am not delivering it into people's inboxes daily. They have to come to the page to see it. This avoids the overwhelming of info to our readers. In other words, if they subscribe to our blog, they simply won't click the RSS portion of our page. Other things I share are how-to-videos, polls, signup forms for our newsletter and consulting info, Facebook tips, html "ads" like "theKbuzz is hiring" type stuff. Next week, I'll be promoting a free webinar. I can tell you that my highest response will be from Facebook, as that has been the trend for us (I also put the most time into it-- because I feel its so underutilized) I also send out an update once every 2 weeks to our fans that does go in their inboxes...usually something valuable for them, and some kind of big news for us.

Hope this helps!

<abbr>Carrie Kerpen´s last blog post..Could you imagine?</abbr>