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Geoff Livingston

3 months ago

in Social Media for Social Causes Study: The Results on Mashable - The Social Media Guide
Glad to see everyone is finding this information useful. We found it to be tremendously compelling.

3 months ago

in What's Your Noise Tolerance and Why Mine and Seth Godin's are So Different on Social Butterflies
The best part of this post is its other-centric viewpoint, rather than the me centric viewpoint. That's the heart of social media. Do you want to be liked or do you want to be of service. One is vain,and the other has a long term, tangible business outcome that can be admired.

4 months ago

in Ogilvy On Social Media: "Totally Baffled" Says Biographer | Social Media Explorer on Social Media Explorer
I think Ogilvy would have gotten it. He was so into the mind of the customer that social media to him would have been the ultimate canvassing and research mechanism. Just my two cents.

4 months ago

in 2009/02/05/social-causes-survey/ on Mashable - The Social Media Guide
@Rachel: Many social causes are geographically tied. It's important for us to gather whether the digitally-cause concerned are primarily metro oriented, regional or just about anywhere. Thanks for your consideration of the survey!

@Will please do.

@Greg In addition to Justin's comment I would add that the socially fueled Internet may surpass TV as America's primary form of media and news information (see latest Pew stats). So, while it may not seem valid to you, people want to get information this way. Therefore, if social causes want to serve their stakeholders they must get savvy with conversational media.

5 months ago

in Proper Attribution, or What’s Up With All This Via Crap? on Helping Small Business help themselves - Network Solutions
I just wrote on the same topic today. We must be on the same wavelength, although I was ranting more about people claiming full creative attribution vis a vis a lack of cross-links. Good post, Joe!
1 reply
joelogon's picture
joelogon Geoff -- first, get out of my head. Second, no link? (Is our Disqus not set up to allow links?) http://www.livingstonbuzz.com/2009/01/28/hackin... Lastly, I agree with your point, and that relevant crosslinking is in your enlightened self-interest: acknowledging others' thoughts on what you're talking about simply shows that you're aware of what's going on...

5 months ago

in No point in trying to control your message now…now is gone. on TheLetterTwo.com
Thanks, Ken. I am glad you enjoyed the book. It's very kind of you to write this extensive review.

5 months ago

in Social Media Targeting Strategies | Social Media Explorer on Social Media Explorer
Jason, I think you may be on to something. I have not really commented or blogged about the technographic ladder, in large part because while it's an interesting taxonomy, it doesn't seem to fit. I think social media participants of all types are much more fluid than this. What that means is another thing, but keep on the high road with this one!
2 replies
tomob's picture
tomob I agree with Geoff on this one. Technographics (like demographics) lacks the flexibility to describe how people really behave. I am a creator and influencer in a couple of small domains, but much more likely to be a spectator in most other domains.

In other words my personal Technographics Profile is VERY domain specific. Good luck using that information to target me with a marketing initiative.

Another approach that we are beginning to use is to segment specific communities into different roles (maven, participant, newbie, spectator) and then do differential analysis of motivations and issues by role. Believe me that mavens have very different community participation motivations than newbies.

Tom O'Brien

Tom O'Brien
JasonFalls Thanks as always, Geoff. I agree that the ladder is a bit rigid in comparison to reality, and I think it's different for people in different circumstances -- you might be a lurker on SME, but an active participant somewhere else. You don't fit into one category at all times. But I do think it gives us at least some general buckets in which to put folks.

High road it is.

6 months ago

in Stop grouping and griping - start thinking and doing on TheWayoftheWeb
Dan:

I definitely have primary socnets, Twitter and Facebook. The rest are just acts of convenience. It's better to have an actual community than beachheads everywhere, but no real tangible contacts to work with. good post and thanks for the link!

Geoff

6 months ago

in Reputation Management Case Study: Network Solutions | Social Media Explorer on Social Media Explorer
No offense taken, Jason. I am not a big fan of complicated strategies as most people cannot execute them. I prefer liquid or water strategy, which gets you to point b b from point a as quickly and simply as possible.

Thanks for taking the time to write this fair and balanced case study.
1 reply
JasonFalls Thanks, Geoff. And congratulations on the successes thus far.

7 months ago

in How To Use Links and Linking Effectively | Social Media Explorer on Social Media Explorer
Cross-linking is the way of social media. It's the capital blogs live on and if bloggers really want to be noticed they should be extremely generous in their cross-linking activity. Good post, Jason.
1 reply
JasonFalls Thanks Geoff. You're absolutely right, of course. Glad you commented so I could go brag that Livingston still has time for my blog. Heh. Appreciate it, my man.

7 months ago

in Gary Vaynerchuk - Yelling vs. Whispering. Introvert or Extrovert. ... on Gary Vaynerchuk
This was the best post I've seen you do. Thank you.

7 months ago

in How To Be The Social Media Champion At Your Office on Social Media Explorer
A much needed post! Thanks for writing this Jason. Individuals need to read posts like this.
1 reply
JasonFalls Honored you'd say so, Geoff. Thanks for commenting. In a lot of ways, you're my hero, dude. Keep fighting the good fight. I'll do the same.

7 months ago

in 2008/11/12/renaming-government-2/ on Mashable - The Social Media Guide
I call it government. It's nice that the toolset makes it easier, but it's the same animal.
1 reply
W. David Stephenson I really do think the approach needs something to distinguish it from past practices: not necessarily 2.0, because the specific technologies can and will change in the future, but definitely to mark a profound shift from the days when government was remote and gave us what it decided to give us, rather than being the true partnership that developments such as the Apps for Democracy contest, in which the public were the source not only of inspiration, but actual, functional services. Hence, WeGov

7 months ago

in When Being Me is About Being You on Learn To Duck
My take away is be yourself! Besides you don't have to remember to be someone else when you do that. I, too, writhe in pain when people discuss my personal brand, and I reposted on the topic today, including a few paras on why my "personal brand" is non existent.

8 months ago

in BlogHer Comes to DC, Technosailor.com represents 33% of Male Population on Technosailor
That was a blast. Enjoyed our Padron Anniversarios!

And Robert, it was a pleasure.

9 months ago

in Talk Social News Episode 3: Kipp and Wayne Talk TechCrunch 50 and Interview Geoff Livingston on Talk Social News
Thanks for having me, gentlemen. You both do a great job on Twitter and with your community. Best to you, Kipp and Wayne.

9 months ago

in Lost in Your Blogger Block? Write a Mini Saga! on ConverStations
What a great idea. I love the idea of a mini-saga to break through.

10 months ago

in Is social media actually accomplishing anything? Yes, and here’s how you prove it to your boss. on Ready, Aim, Reach
Glad you found the writing worthwhile. Hopefully, it will make a difference for you. Keep on blogging in the free world!

11 months ago

in This is a weblog post on mrontemp
Controversy for controversy's sake is never a great thing. It always leads to trouble.
1 reply
ontarioemperor It probably depends upon the purpose of your blog. If your blog is primarily intended for sharing information, then controversy may not be a good thing. (For example, a Linux tips and tricks blog probably shouldn't feature a WINDOWS SUX!!! post.) However, perhaps a political blog may be more amenable to the "controversial" post, but you still have the danger of a flame war.

Then again, even if you don't aim for the controversial post, you may end up with a flame war. Today, Mark Daniels wrote a gentle reminder that Barack Obama is not God. (And yes, it was gentle.) He was accused of parroting right wing talking points.

11 months ago

in Social Media Group Acquires Livingston Communications on Social Media Explorer
Jason, thanks for taking the time to chat. You are a good friend.

1 year ago

in BlogPotomac Recap on East Coast Blogging
Thanks, Jimmy. We enjoyed bringing this great people here for the DC community, and I can say personally that I am thrilled to see so many folks enjoyed the event. Thanks for coming...and covering BlogPotomac on East Coast Blogging.

1 year ago

in Wikinomics » Blog Archive » The latest Weezer video highlights how mainstream media is changing on Wikinomics
Social media has really freed up artists to market directly to customers and break away from record labels. Clearly an industry that benefits from this dramatic media form.

1 year ago

in What Does Facebook Actually DO for Me on Chris Brogan
Facebook has bodies, and that's it. Great comments!

1 year ago

in Social Networking Features are Toilets on Chris Brogan
Led Zeppelin, brother, Led Zeppelin.

1 year ago

in Staying Out of The Woods So I Can See The Trees. on Social Times
Irreverance is good, but it's not always right.

So for example, that still doesn't tell me why you guys don't cross-link. I see that as anti-community, anti-social. Where's the skeptical reason behind that? If you shut down all criticism, you are not part of the community, and you are not open to gain information.
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