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James Breeze

1 month ago

in Write Your LinkedIn Profile for Your Future on Chris Brogan
It was great to go through my Facebook profile with a fresh and forward thinking perspective, thanks!

6 months ago

in Building your twitter network on Jim's Marketing Blog
Cheers!
I'm an IT Psychologist keen to help people get more out of the Net.
I run a usability consultancy and love eye tracking to see into people's thoughts!

6 months ago

in How I attracted 8000 Twitter followers in 14 weeks! on Jim's Marketing Blog
Thanks for the follow Jim! You are right on!

I am an IT psychologist keen to have have people 'live life easier' through technology.

Lots of associates means more people can:
- Bounce ideas off each other
- Share
- Ask questions
- Get help
- Learn
- Have fun

That makes the world a better place..

1 year ago

in Usability reflections: The failure of search in online stores on In pursuit of The Idea
Hi! Aren't Sennheiser headphone so cool!?

I have worked in usability with a number of online stores before. The biggest issue that they have is that the product vendors are often in control of the content that describes each product in the store's database and they are sometimes even responsible for the metadata.

For the store to reinput and check all the data is often very resource heavy and is not done.

I'm sure that some 'monkey' was requested to enter the content and few controls are in place from a UC point of view.

To fix this issueI have a number of suggestions to online shops:
1) do it yourself
2) by a better search engine that take into account spelling errors etc
3) provide your vendors with a set of guidelines, templates or even a system that controls the content about each product.

Any other ideas?
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