Disqus - Latest Comments for maggiefox

Re: SAP SAPPHIRE 07 VIENNA Post 6 – Do we know our animals

maggiefox — Wed, 23 May 2007 09:41:50 -0000

The fight was between Axel and I - he insisted that there are moose in Europe, whereas I insisted that they are found only in North America. Craig Cmehil came to the rescue with a Googleload of facts, since he's had the very same dispute with someone after moving to Germany from the US.

And, if you're wondering what the outcome was - NO, THERE ARE NO MOOSE IN EUROPE.

Re: SAP SAPPHIRE 07 VIENNA Post 3 – Round up of posts from 13th to 16th inclusive

maggiefox — Tue, 22 May 2007 16:09:09 -0000

Hi Manoj - so nice to meet you in Vienna, and what an excellent idea for a round-up!

Re: Won’t Be at Blog World Expo

maggiefox — Sun, 11 Nov 2007 17:28:06 -0000

Hey Lisa - so sorry you couldn't make it, but seeing as we're in the same city, I hope we can catch up on this coast sometime soon!

Re: Mesh Conference: When the Wi-Fi Works, Everyone’s Happy

maggiefox — Thu, 31 May 2007 16:46:45 -0000

Hey Leesa - so sorry we didn't get a chance to have a longer chat, so nice to finally meet you in person!

Re: Mesh Mini-Podcasts Are In the Can

maggiefox — Mon, 20 Nov 2006 19:26:57 -0000

Hey Leesa - sorry I missed you at the Mesh get-together! I would have liked to have met you in person!

Re: Remember To Tell a Story In Your Podcast

maggiefox — Wed, 08 Nov 2006 15:30:22 -0000

Great post, Leesa. I think the thing we all need to remember is that, in shape (if not use), podcasts are radio. Want tips on how to create an interesting podcast? Listen to THE RADIO (CBC being a great example).

And what are your thoughts on length? I have to confess that 'casts that edge into the 40-minute-plus range make me a bit mental. I know that part of the issue is technology, in that editing takes time and equipment, but I think many podcasters could be just as good (and not too polished) if they reigned themselves in a bit. What do you think?

Re: BlogWorld Expo 2008: What happens in Vegas gets posted to the Web

maggiefox — Thu, 25 Sep 2008 08:27:04 -0000

Hey Nathan - sorry I couldn't be there this year (brother's wedding, blah blah blah). Nice to have met you in Austin as well - hope to see you there in '09!

Re: Toronto Geek Girl Dinner with Leila Boujnane tonight

maggiefox — Thu, 20 Sep 2007 03:50:40 -0000

Hey David & consider yourself invited! We need a speaker and sponsor for October & think you can help us out?

Congrats on your little one!

Re: Why birthdays matter

maggiefox — Thu, 06 Mar 2008 14:48:52 -0000

Glad you enjoyed the card, Dennis - sadly, someecards does not have an auto-send function. If it did, it would be perfect.

Some other favourites:

"When work feels overwhelming, remember that you're going to die."

And

"You make me feel like a pudgy, naked, winged child has shot an arrow into my chest cavity."

Quality, I tell you - quality.

Re: The taint of Web 2.0 marketing and Office 2.0

maggiefox — Mon, 06 Aug 2007 15:31:08 -0000

Dennis - if by "pure reporting" you mean "objective", yes, that was my intention. I wanted to discuss what had occurred, the reaction to it and Debbie's position. I wasn't aiming for an opinion piece.

I do have one regret, however, and of course hindsight is 20/20 (Susan Scrupski and I were actually discussing this a week or so ago). When Debbie made the "Who are these people?!?" remark, I should have replied, "Well, some would argue that they are your peers and colleagues." My bad, Internet.

Nevertheless, to characterize the interview and all marketers everywhere as "lacking in depth" pissed me off pretty seriously. I guess I come from the "Call me a lightweight and I'll tear you a new one" school of journalism.

Re: The taint of Web 2.0 marketing and Office 2.0

maggiefox — Sat, 04 Aug 2007 17:45:11 -0000

Dennis - interesting to hear your feedback on the conversation with Debbie. I'd love some more specific detail on how you found my questions lacking in depth.

Oh - and I probably should mention that while I have an extensive marketing background, I also spent a number of years as a news writer and producer. Tell me what you'd have done differently - diaper references aside.

Re: Powering the community

maggiefox — Tue, 22 May 2007 09:35:27 -0000

Dennis, I think Charlene's model is an excellent place to start, but we have found that calculating ROI tends to be "after the fact", i.e. several months post-launch of a program, evaluating specific incidents and (attempting) to calculate the ROI on the outcome. Of course, selling that is somewhat difficult, but programs can always be (strategically) pulled if they're not performing, an initial outlays tend to be fairly minimal.

Everything about this space is (IME) bespoke - there is no one size fits all (which is very like human nature, isn't it?)

Re: Powering the community

maggiefox — Thu, 17 May 2007 11:53:01 -0000

Hi Dennis - thank you so much for your kind words. The common calls for determining ROI is (IMHO) largely about helping people who don't "get" social media determine value. If you can show numbers that justify the expenditure to an exec who doesn't understand the implicit value in these type of relationship-building activities, you'll get the green light. After all, what's the ROI on lunch? We don't feel the need to justify that, since we understand well the cost vs. value of personally connecting with clients and other people who are important to our businesses.

That being said, for a company of SAP's size, even showing a minute increase in some aspect of revenue generation would more than justify an extensive social media strategy.

Re: Social media gets duped, just like old media

maggiefox — Tue, 21 Nov 2006 12:15:20 -0000

Part of the promise of social media is the storage of institutional memory (something also often lacking in newsrooms, in my experience). Leaving the story up and flagging it as inaccurate allows Digg to remind and us to remember. By deleting it and "pretending it never happened" (which is not possible, and often results in more attention, rather than less) they remove the reference point and details - paving the way for the same thing to happen in the same way, with no learning, again, and again, and again...

Re: Me media: a podcast with Maggie

maggiefox — Thu, 22 Feb 2007 07:16:44 -0000

Hey Mathew - glad you enjoyed it, and you're too modest. It was a really interesting discussion about the intersection of journalism and blogging. Well worth a listen!

Re: Troll alert: The two Johns — Elton and Dvorak

maggiefox — Thu, 02 Aug 2007 09:24:16 -0000

Well put. My thoughts exactly on the Dvorak piece - just because busts have happened before doesn't mean that everything technology-related ends in one (which seems to be his reasoning).

And Elton John is just a greedy piggy, if you ask me.

Re: mesh 2008 and meshU: Schedules are live

maggiefox — Wed, 30 Apr 2008 11:40:24 -0000

Hey Mathew - looking forward to it! Mesh is a fabulous event and SMG is a huge supporter. We're also really pleased to be able to bring beer to the people as sponsors of the "in the middle" party. See you in a few weeks!

Re: Why I'm Blue

maggiefox — Tue, 17 Jun 2008 08:25:48 -0000

Hey Scott - so glad we're going to be working together, and so glad you agreed to come on board! Who knew that when we started talking in December this is where we'd end up?

You're joining an amazing team of people (as I'm sure you know); looking forward to pushing the envelope ever further with you at the helm!

Re: Two for the Price of One!

maggiefox — Mon, 21 Jul 2008 13:37:33 -0000

Hey Scott - thanks for the props, and we are rarin' to go!!!

Re: Blog Potomac Recap - Overview Part 2 of 3

maggiefox — Tue, 24 Jun 2008 14:12:03 -0000

Hey Steve - great write-up! Hope you enjoyed the event!

Re: Ninja Cat Comes Closer Without Moving

maggiefox — Mon, 15 Sep 2008 13:52:22 -0000

When that cat catches you it's going to KILL you! Beware!

Re: Commoncraft in Plain English

maggiefox — Wed, 02 Jul 2008 15:44:40 -0000

Zoe - this is absolutely hilarious! I was going to send it to you, Lee - but I see you already found it.

Very cool!

Re: Social Media Group Acquires Livingston Communications

maggiefox — Mon, 21 Jul 2008 16:37:30 -0000

Hey Jason - we tried for the whole honourary Canadian thing, but the Queen said no go, right before riding away in her dog sled ;-)

But seriously, I think if these things are going to happen, they happen quickly. I could not be more pleased, and our combined teams are well-positioned to do some major damage.

Re: Wikipedia War on the Social Media Agency

maggiefox — Tue, 13 Nov 2007 20:49:54 -0000

How frustrating, Lisa - and how fascinating that apparently blogs are not a credible source. Would that be all blogs? What about TechCrunch, Scobelizer or Engadget, to name just a few?

I think we should all keep pushing on this one, because we are different from advertising or PR agencies, and that should be recognized.

Re: Wikipedia War on the Social Media Agency

maggiefox — Thu, 15 Nov 2007 09:25:49 -0000

Wow - that's weird. I was sure I'd left a comment on this thread, but maybe I just planned to? :-)

Anyway, Lisa - very frustrating, but I think you're in the right. Social Media Agencies are a different breed, and should be recognized as such. The fact that the Wikipedia trolls (and I do think some of those editors can accurately be described by the term) don't recognize what's happening in the world of communications simply means they're out of touch.

Re: CVCA - Global Customers, Investors and Acquirers - October 15th, 2008

maggiefox — Tue, 23 Sep 2008 16:28:47 -0000

Hey! Looking forward to it...

Re: Today is Good People Day

maggiefox — Thu, 03 Apr 2008 13:42:39 -0000

Hey Ryan - what a great idea! And you have a good list there - of course I 100% agree with you about Collin ;-)

But a point of interest - the only good people you seem to know are men! :)

Re: Best of Top 10 Canadian Tech Bloggers

maggiefox — Wed, 16 Apr 2008 20:55:09 -0000

Wow - talk about being in good company!

Re: Search Marketing Blogs 112006

maggiefox — Mon, 20 Nov 2006 18:49:57 -0000

Hey - thanks very much for the link, Lee - you've placed me in some very good company!

Re: What Comes Next With Social Media

maggiefox — Mon, 21 Apr 2008 09:51:21 -0000

Hey Chris, since we are working with Ford (and many other clients) on their global social media strategy, I feel pretty qualified to jump in here :)

Your readers are right on the money - when we begin working with a new client, we always advise them to listen first. They need to understand what people are talking about before they can join the conversation in a way that is appropriate and adds value. As you can imagine, with a vertical like automotive, the conversations are plentiful and varied - that's why it's also really important to determine your clients' business objectives - which conversations to they view to be really critical? That will help determine your focus (though, of course, you need to be open to surprises).

But as far as your larger question goes, what do you do when you're "set up", when everyone in your organization "gets it" (if I understand you correctly)? IMHO it's way, way too early for almost any company to say that, except perhaps for some early adopters like IBM, who are significantly ahead of the curve. For most orgs, the wins are incremental, with the goal being to spread understanding and get more people to incorporate these tools (and this way of thinking) into their toolkits. Once people are comfortable doing that, the strategies can get more complex, because they are supported both from a funding and resource perspective as more people see the demonstrated value.

Not very sexy, but slow and steady wins the race!

And YES - Ford is actively looking for an internal social media evangelist. If you'd like to find out more, please contact me for more info!

Re: Why Marketing Agencies Shouldn’t Publish Their Fees

maggiefox — Tue, 23 Jan 2007 19:48:42 -0000

I agree, Andy, the farther away I get can from clients that purchase based solely on price, the better. I'm not going to put clients that do value quality over cost in a position where they have no other metric to go by.

What we all need is a Quality-O-Metre (Cdn spelling;-)

Re: When Online Reputation Management Goes Wrong

maggiefox — Wed, 24 Jan 2007 08:26:35 -0000

Gaaa! Things like that scare me deeply - though I don't suspect anyone with any sort of remnant of a brain stem would place the reputation of their brand in the hands of someone charging just $30. I would hope.

Re: Blogworld Session Summaries: New Media, SEO for Blogs

maggiefox — Sun, 11 Nov 2007 17:26:00 -0000

Hey Andy - it was a pleasure being on the panel with you. I thought we had a great discussion, and it was extremely nice to finally meet you in person!

Re: 200+ Internet Marketing Gurus on Twitter

maggiefox — Fri, 18 Jan 2008 08:36:58 -0000

Why not - all the other cool kids are doing it...

http://twitter.com/maggiefox

Re: Remember To Tell a Story In Your Podcast

maggiefox — Wed, 08 Nov 2006 15:30:22 -0000

Re: Mesh Mini-Podcasts Are In the Can

maggiefox — Mon, 20 Nov 2006 19:26:57 -0000

Hey Leesa - sorry I missed you at the Mesh get-together! I would have liked to have met you in person!

Re: Mesh Conference: When the Wi-Fi Works, Everyone’s Happy

maggiefox — Thu, 31 May 2007 16:46:45 -0000

Hey Leesa - so sorry we didn't get a chance to have a longer chat, so nice to finally meet you in person!

Re: Won’t Be at Blog World Expo

maggiefox — Sun, 11 Nov 2007 17:28:06 -0000

Hey Lisa - so sorry you couldn't make it, but seeing as we're in the same city, I hope we can catch up on this coast sometime soon!

Re: Remember To Tell a Story In Your Podcast

maggiefox — Wed, 08 Nov 2006 15:30:22 -0000

Re: Mesh Mini-Podcasts Are In the Can

maggiefox — Mon, 20 Nov 2006 19:26:57 -0000

Hey Leesa - sorry I missed you at the Mesh get-together! I would have liked to have met you in person!

Re: Mesh Conference: When the Wi-Fi Works, Everyone’s Happy

maggiefox — Thu, 31 May 2007 16:46:45 -0000

Hey Leesa - so sorry we didn't get a chance to have a longer chat, so nice to finally meet you in person!

Re: Won’t Be at Blog World Expo

maggiefox — Sun, 11 Nov 2007 17:28:06 -0000

Hey Lisa - so sorry you couldn't make it, but seeing as we're in the same city, I hope we can catch up on this coast sometime soon!