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Suemac

2 years ago

in Lessons From an Exceptionally Well-Crafted White Paper on Writing White Papers
Michael...as a former member of the Intelliseek/Nielsen BuzzMetrics marketing team (and the contributing author/editor for this white paper), I can tell you that the CGM 101 white paper continues to be one of our most popular and most-downloaded white papers. It's been a great entry point to Nielsen BuzzMetrics for many business/marketing/brand professionals who want to understand this growing area of consumer-generated media and online buzz. It also launched a series of ongoing webinars, and "CGM 101" continues to be one of our most popular and well-attended topics as well. Now that I'm a senior analyst for NBZM, it's one of the first freebies I send to all new clients.
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