DISQUS

Hi Jake,
My name is Dean Collins and I work for Amethon in our New York office.

Would have been a better article if you did some actual research for your article :)

We are actually the same price for Bango at the 5m page views per month tier.

Site Edition Pricing Tiers
1,000,000 page views and below $US 250 per month
1-5,000,000 page views $US 500 per month
5-20,000,000 page views $US 1,000 per month
20-50,000,000 page views $US2,000 per month
50m+ page views $US3,000 per month

Yes we do require a dedicated server to be installed next to the clients mobile web server, does this require more effort?

No not really, the advantage for Amethon and the reason that a lot of larger clients work with Amethon is that our solution requires no page tagging or modification at all to the website pages in order for our solution to work.

Once the Amethon server is in place it only takes about 2 hours to configure the packet sniffing on the network - there is no need to interfere or even take down the website or modify your content at all.

We are the only mobile analytics solution provider to use Wireline Capture which see's 100% of the packets travelling from the mobile handset to the mobile web server and not just page view information.

Feel free to give me a call for a demo sometime :)


Cheers,
Dean Collins
www.Amethon.com

What nothing about Mobile Analytics?

I know this is an under represented space with only about 6-8 vendors globally but whats the point of publishing all this content if you aren't actually tracking results?

You might want to check out www.Amethon.com as an example vendor in this space. Or read this article for a more indepth overview http://www.brysonmeunier.com/the-mobile-seo-s-g...



Cheers,
Dean Collins
www.Amethon.com

Hi, my name is Dean Collins and I work for www.Amethon.com one of the first mobile content specific analytics vendors.

Check out http://www.amethon.com/Content_Common/pg-Mobile... for more info.

What I wanted to say is this - It's been really interesting to see how the mobile specific user generated content providers are just blooming since we launched in October last year, not only in number of providers but also in actual number of users.

Amethon is in deep negotiation with more than a few vendors on this list but also submitting proposals and closed deals with quite a few UGCP not on this list that are of equal size.

It never fails to amaze me when I get a call like the one yesterday from a mobile wallpaper/ringtone style content provider who has 9 million registered users (and judging from the amount of content/posts i saw on their site when I joined 30 minutes after the first enquiry I have no reason to doubt this number).

The amazing part is that even though they are based locally here in NJ I had never heard of them or seen them mentioned anywhere.

The entire facebook user base is only about 5-8 times the size of that and you see them mentioned everywhere.

With more and more advertising revenue coming into the mobile space, and higher revenue models due to mobile being such a 'personal' communication medium if you can authenticate your user base with solid analytics on active user numbers and daily/monthly traffic volumes then this seems to be a very exciting space to invest in.

regards,
Dean Collins
www.Amethon.com

Ahhh it's nice to be a market leader and have imitators try and keep up, imitation truly is the sincerest form of flattery.

Being first to market in October last year we are in a position that since having launched Amethon Mobile Analytics there have been 6 other vendors who have now launched mobile analytics applications in one form or another.

They all have their strengths and weaknesses (check out an independent review by Bryson Meunier of Resolution Media http://www.brysonmeunier.com/the-mobile-seo-s-g... if you want a list of vendors).

It’s important to point out that Amethon are still the only vendor to use Wireline Capture – so we see 100% of the traffic from the cellular phone browsers to the mobile content webservers, importantly this also means that there is no additional ‘weight’ added to the content pages through the use of page tags or pixel beacons which whilst not an issue on desktop analytics is a heavy burden on limited mobile bandwidth.

It's great to have more competition from Admob but as was discussed at the New York Mobile Monday panel earlier this week the real issue with using an advertisers networks analytics is you are then stuck with their interface. You are tied to relying on their platform to tell you how much money you spent.

It's a great solution when it's free but free always has strings in one form or another.

If you want a truly independent view on what's happening with your mobile content come over and check out www.Amethon.com



Regards,
Dean Collins
www.Amethon.com
Dean.Collins@Amethon.com
Phone: +1 646-240-4043

Wow - one guy decides that startup life isn’t for him and this is supposed to throw a whole shadow over the industry.....hmmm I don’t think so.

I like Russell, I’ve been a long time reader of his blog and an occasional user of his Mowser application.

I think the key point here is that...."Mowser was filling a temporary problem”, with the release of the iPhone and the imminent massive model variants of the Android OS on the Horizon and the sure but steady improvements in the Windows Mobile 6 OS I think Russell is throwing in the towel as handsets are getting “good enough to no longer need Mowser”.

Now do I think he threw it in too early with only 12 months operation - sure but thats because I’m a serial startup entrepreneur with 2 listed companies under my belt.

As an employee of http://www.Amethon.com one of the worlds first mobile browser specific analytics applications I for one am seeing huge growth in mobile content.

Amethon’s clients are seeing traffic build month on month, and yes I think a lot of that has to do with better quality handsets and better quality browsers and most importantly higher data speeds with somewhat more reasonable flat rate unlimited data plans.

With a better user experience more people are finding the convenience of accessing content on the move .....or standing still but getting it right where they are standing with a mobile device never far from their hand ....

The best part about this mobile content is the volume of advertising coming into the space is funding a better user experience, and with tools like Amethon Mobile Analytics users analytics information and a solid roi can be demonstrated against this advertising spend.

Am I sad to see Mowser go, yes - Will Russell bounce, for sure - one of the smartest pioneers in the mobile business, Do I think USA consumers are a little behind eastern consumer patterns in mobile content consumption - YES but that has more to do with carriers and handsets than personal desires and usage patterns.

The mobile space is just taking off, with all the fallouts and successes that there was in the desktop browser wars in the 1990’s.

Watch this space and get in early......your customers are waiting.

Regards,
Dean Collins
http://www.Amethon.com

Hi Russ,

Yep I think that statistic is flawed.

One of the real issues with mobile web is up until now people have had issues accurately tracking both traffic and volume.
Without tooting my own horn too much I suggest if people want to gather real analytics check out Amethon's Mobile Analytics application.
www.Amethon.com
http://www.amethon.com/Content_Common/pg-Mobile...

Rather than relying on logfile analysis, embedded artifacts or client-side java scripts, Mobile Analytics captures the underlying TCP/IP traffic allowing analysis of HTTP, WAP and other relevant protocols. Statistics are then generated and presented via a comprehensive web-based reporting tool.

The types of statistics provided includes:

Bandwidth (total, average per visit, total per file type)
Hits (average per visit, number of downloads, page view breakdown)
Visits (entry page, average duration, click paths, referring search engine)
Visitors (browser type, user agent, operating system)
Handsets (make, model, screen resolution)
Mobile Operator (country of origin, operator name)
Geo Location (country of origin, RDNS lookup)

Check out the site for more info or if you are in the USA feel free to give me a call in the New York office.


Cheers,
Dean

For those of you interested in building mobile specific web applications check out www.amethon.com or more specifically http://www.amethon.com/Content_Common/pg-Port-A...

As some or most of you already know, desktop analytics dont work with mobile browsers, leaving developers to fly blind or resort to messy and inaccurate log file analysis.

Amethon Mobile Portal Analytics is an application designed to work specifically with mobile browser interactions.

Of course not knowing this wont hurt your application but flying blind is foolish, plus being able to provide accurate information increases your ability to monetise your application to the fullest and make sure that website visitors are using your content rather than just hoping they seeing what you think they are seeing.

Cheers,
Dean.Collins@amethon.com

Hi Chris,
long time no hear - well what do you expect when it comes to the mobile web? most content providers dont even analyse their traffic properly.

I know I have a barrow to push working for Amethon but seriously most content providers/mobile web hosting providers use ineffectual log file analysis to measure how they are going with mobile web traffic.

Check out www.amethon.com or more specifically http://www.amethon.com/Content_Common/pg-Port-A... if you want to see why "wireline capture" is the only way to truly monitor mobile web traffic.

Cheers,
Dean