Disqus - Latest Comments for Rob Lane

Re: Personal note: A job change for yours truly

Rob Lane — Tue, 04 Nov 2008 10:45:23 -0000

Congrats Mathew. I'm sure you will be as successful in this new venture as you have been in the past. Best wishes

Re: Can you recommend me a good speech to text for Seesmic?

Rob Lane — Thu, 31 Jul 2008 14:17:01 -0000

Loic, I'd be happy to chat regarding this. My first question would be "What are you trying to achieve? Do you really want speech to text for search and hence contextual ads or are you looking to provide a deeper engagement?"

Re: Overlay.TV gets boost to push overlay technology in video

Rob Lane — Tue, 16 Dec 2008 12:15:35 -0000

Thanks Matt. Great article. One point of clarity. We are very focused on making money now and every year. The question you asked was about profitability which is several years away and reflects heavy investment in the platform

Re: Watching Dara Torres on Jay Leno Let Me See the Future of Online Video Monetization

Rob Lane — Thu, 24 Jul 2008 13:31:49 -0000

Completely agree with your post and now imagine if the audience had the ability to tag the product and become part of a revenue stream

Re: A couple of interesting presentations @ the Social Media Breakfast

Rob Lane — Tue, 24 Jun 2008 16:55:59 -0000

Really glad you enjoyed it and thanks for attending SMB8. Over the next few weeks as we come out of beta you should see more improvements / widgets and a cleaner look and feel.

Re: CVCA - Global Customers, Investors and Acquirers - October 15th, 2008

Rob Lane — Tue, 23 Sep 2008 13:27:56 -0000

Looking forward to it and is that really our session description ;-) ?

Re: 2008/01/15/overlaytv/

Rob Lane — Tue, 15 Jan 2008 09:54:48 -0000

Kristen, to answer your last question, it depends on the particular user of overlay.TV. At one end of the spectrum you have content owners looking to provide a direct measurable response to their advertisers. They could be looking to make their content more interactive or providing a more measurable return for their product placement dollars. At the other end of the spectrum, you have regular users that have uploaded or have knowledge of a video, maybe through their Facebook profile. They may use overlay.TV to place fun commentary about their friends and maybe a link to a product also. We have a large affiliate network from which products can be overlaid and this is expanding daily.

The beauty of Overlay.TV is that it is non-prescriptive. The user decides whatâ€™s relevant to overlay and how best to place that overlay in the video. They then monitor if their assumptions have been correct and can go and modify the overlay accordingly. By putting the user in control, the overlaid content, be it advertising, links or commentary, is relevant to the video and hence more likely to be clicked through especially when you consider the author is also the influencer and shares the overlay with his/her peer group.

Re: 2008/10/07/youtube-click-to-buy/

Rob Lane — Tue, 07 Oct 2008 21:21:27 -0000

Full Disclosure. I co-founded Overlay.TV so am clearly biased but if you get a chance, suggest you take a look at http://overlay.tv as we provide a platform for YouTube, and many other video sharing sites, that pushes the boundaries on user interaction and monetization far beyond the YouTube current announcements and toolset.

Re: 2008/10/07/youtube-click-to-buy/

Rob Lane — Wed, 08 Oct 2008 11:57:07 -0000

Only if you believe that Overlay.TV's business is purely UGC, which is isn't, and only f you believe YouTube is the only video site, which it isn't