Disqus - Latest Comments for eaonp

Re: influence vs popularity part 3

eaonp — Mon, 09 Nov 2009 08:03:06 -0000

heh, ok a bit of both then. hows things with you?

Re: fake it to make it

erchiesda — Wed, 04 Nov 2009 10:10:07 -0000

Yas!
Not enough Burns about .
He is The Universal Man

Re: fake it to make it

eaonp — Tue, 03 Nov 2009 04:35:31 -0000

Cheers C. nice find and gives me the opportunity to quote Burns..
'O wad some Power the giftie gie us
To see oursels as ithers see us!
It wad frae monie a blunder free us,
An' foolish notion:
What airs in dress an' gait wad lea'e us,
An' ev'n devotion!

Re: passion is a fashion?

eaonp — Mon, 02 Nov 2009 05:44:29 -0000

True. Avon says 'I ain't no suit-wearin' businessman like you... you know I'm just a gangsta I suppose...'

Re: passion is a fashion?

eaonp — Fri, 30 Oct 2009 12:21:29 -0000

thanks, keep up the good work, I'm a big fan.

Re: The Reason Why Companies Don’t ‘Get It’

scottgould — Thu, 29 Oct 2009 04:34:15 -0000

Of course they have to make money - but they can do so with a knowledge mindset as opposed to a factory mindset.

I'll give Meaning Inc a look - thanks for the tip. And yes, twas great to meet last week - thanks the comment mate :)

Re: The Reason Why Companies Don’t ‘Get It’

eaonp — Thu, 29 Oct 2009 04:26:23 -0000

some good points. businesses still have to make money, however I'm with you on the 'meaning' part. Just read a book you may find interesting about this topic. Meaning Inc by Gurnek Bains, check it out.
I'm down with Guy Kawasaki on this point.
The great companies have always looked to make meaning first, then the money will follow. thats the ROI. (his examples include Apple, Google et al)
nice to meet you last friday, albeit briefly. E

Re: working 9 to 5

eaonp — Wed, 21 Oct 2009 03:07:16 -0000

good thinking. I love this story about Zappos (dunno if it's true) that they apparently have a fully decked Christmas Tree in their reception all year round.

Re: decisions decisions

eaonp — Wed, 14 Oct 2009 05:53:06 -0000

bit of both....
cheers E

Re: Human Behaviour

charlesfrith — Tue, 06 Oct 2009 06:31:50 -0000

Human nature is a lot sweeter than we think I guess. In any case I'd be interested to see if there's as much participation in Asia for this. Or is there a Mah Jong equivalent. Hope you're well mate. It's all good here in Hong Kong. Its rocking :)

Re: Human Behaviour

eaonp — Tue, 06 Oct 2009 06:25:59 -0000

very cool

Re: theory of value

eaonp — Wed, 30 Sep 2009 08:40:25 -0000

hey erin,
i'm a dabbler, for the last year or so.
Trying to apply value creation methodology into advertising (my job) - it's a tough one!
thanks again for your comments.

Re: theory of value

Erin — Wed, 30 Sep 2009 08:34:03 -0000

I've been practicing Nichiren Buddhism for 9 years.

It's awesome to see homage paid to a great scholar and critical thinker like Makiguchi...

Re: theory of value

eaonp — Wed, 30 Sep 2009 06:45:32 -0000

thanks. i'm interested in Nichiren buddhism so it comes from there.

Re: turd polishing

eaonp — Wed, 30 Sep 2009 05:47:11 -0000

enough already

Re: the wrong customers

eaonp — Fri, 25 Sep 2009 04:46:14 -0000

excellent nugget. that's going in the archive.

Re: The Problem With Value Creation

eaonp — Thu, 24 Sep 2009 10:08:29 -0000

true.
the way I understand it value has 3 component parts - each will be dialled up or down in any given situation but all present if value is being created.
beauty (aesthetics) - gain (benefit - your 'money flow'?) - good (what it contributes to society as a whole).

Re: daydream believer

eaonp — Thu, 17 Sep 2009 08:03:56 -0000

don't disagree that thats how budget holders often think.
Not sure that anything delivers value by simply throwing money at it ;)
cheers.

Re: daydream believer

eaonp — Thu, 17 Sep 2009 08:01:26 -0000

yes, but adding value to a situation is not the same as intrusion. Something like Virgin mobile's V-Festival 'festival buddy' phone app being one recent example. Useful and potentially something worth talking about and sharing (assuming it wasn't crap, of course)

Re: daydream believer

mediaczar — Thu, 17 Sep 2009 04:50:25 -0000

Sorry - wasn't v. clear. Also, haven't really thought through.

What I meant was something like this:

The more money I throw at advertising, the more my sales increase, until the point at which we reach saturation, at which they plateau.

Throwing money at other touchpoints may (a) have less impact than the heroin-hit of TVCs and (b) plateau faster in terms of impact.

--

As I say, haven't really given it enough thought, and can't cite cases, but I suspect that this may be the truth, and (more to the point) suspect that this is how budget-holders think

Re: daydream believer

eaonp — Thu, 17 Sep 2009 04:20:06 -0000

not sure what you mean?

Re: OK is not enough

eaonp — Tue, 15 Sep 2009 03:55:12 -0000

cheers fella.
Loving your caricatures (assuming they are yours?)

Re: 'you better cheat, cheat. no reason to play fair'

eaonp — Tue, 15 Sep 2009 03:51:00 -0000

yep, 'professional' is def a word that has changed it's 'meaning'.

Re: there's a hole in my funnel

eaonp — Mon, 14 Sep 2009 03:01:08 -0000

emailed it to you, cheers E

Re: influence vs popularity part 3

eaonp — Mon, 14 Sep 2009 03:00:21 -0000

do it, your story will be different ;)