Disqus - Latest Comments for eaonp

Re: Brands are embracing content marketing; but half unclear on what success looks like

eaon pritchard — Wed, 16 Nov 2016 21:20:26 -0000

119 respondents

Re: Alcohol ads on social media linked to underage drinking

eaon pritchard — Tue, 01 Nov 2016 18:50:59 -0000

Teenagers have never drank alcohol under-age before social media.

Re: Millennials are the biggest spending generation but brands struggle to engage

eaon pritchard — Mon, 24 Oct 2016 19:50:58 -0000

As this piece is essentially a 'native' ad I guess we are required to suspend disbelief. Much assertion, few facts.

Re: Ritson deconstructed - he's right about strategy, but wrong about social media

eaon pritchard — Sun, 05 Jun 2016 20:21:33 -0000

Some of Mark Ritson's material was clearly hyperbole however to criticisms that begin with assertions like 'modern consumer(s) want real-time engagement that’s personalized' I'd ask - where is your evidence?

Re: Off Brief: NothingÂ© is possible

eaon pritchard — Sun, 22 May 2016 19:37:28 -0000

Nietzsche marketing.

Re: Industry needs to build the âmodern plannerâ

eaon pritchard — Tue, 02 Feb 2016 21:42:27 -0000

Presumably then, the modern planner is one who is adept in applied logical fallacies, strawman development and quantum woo. Most of them are, to be fair.

Re: Mark Ritson: Replacing ‘digital’ with ‘interactive’ is a mistake

eaon pritchard — Thu, 21 Jan 2016 17:47:29 -0000

I'm reminded of a little snippet of an 'interview' that Morrissey conducted with Joni Mitchell on NPR or something in the mid 90's.

Morrissey to Joni: Do they still refer to you as a female songwriter?...it's become such a ludicrous title because to be called a female songwriter.?
Joni: ...It implies limitations.
Morrissey: Well, it implies that it's not a 'real' songwriter.
Joni: Yeah.
Morrissey: I mean, you couldn't imagine, for instance, saying Paul McCartney's a great 'male' songwriter.'

Fair play to Hesz and co, 'digital' implies limitations.
But does 'interactive' counter that?
While they may say that 'interactive' is not a replacement term but by the insertion it still implies limitations. It's like a subset.
Except it isn't.
If one takes the view that all communications are about stimulus-and-response (rather the the old world view of 'message comprehension, usp and the like) then ALL media are interactive - when they work. They ilicit a response of some sort.
We're in a Sturgeon's Revelation kind of loop of 'otherness'.

Re: digital advertising. where did it all go wrong?

eaon pritchard — Mon, 14 Sep 2015 23:44:54 -0000

Interesting. Will have to have a closer look. Cheers. Hope all is well in London town.

Re: I see you baby...shakin' that ass #signal

eaon pritchard — Sun, 30 Aug 2015 06:30:16 -0000

cheers Peter,
Will do.

Re: aberrant salience meets rosser reeves uptown

eaon pritchard — Fri, 22 May 2015 18:00:42 -0000

Yes. We mean the same thing, My choice of words was clumsy. I'll rewrite that bit.

Re: the brains of millennials are (not) being rewired by the internet

eaon pritchard — Tue, 05 May 2015 20:25:03 -0000

I've been led to believe that Jung's theory is more along the lines of philosophical musing but I'm doing my best to learn ;)
Will check out your book recco.
Nice to hear from you E

Re: the streisand effect

eaon pritchard — Wed, 29 Apr 2015 20:19:35 -0000

Ah, ok. Will amend. Ta

Re: over the counter-culture

eaon pritchard — Tue, 28 Apr 2015 09:16:57 -0000

Good point. Was slightly inferring something similar re Uber et al, but you're right it swings further. Interesting.

Re: norman whitfield and barrett strong are here to make everything right that's wrong

eaon pritchard — Wed, 18 Mar 2015 17:35:55 -0000

will have a watch later, ta.

Re: norman whitfield and barrett strong are here to make everything right that's wrong

eaon pritchard — Wed, 18 Mar 2015 17:34:52 -0000

Sure. Depends on the frame. sometimes you get the germ of an idea out of discussion groups, however asking people to explain their behaviour or evaluate creative work rarely goes well.

Re: never tell anyone outside the agency what you're thinking

eaon pritchard — Wed, 14 Jan 2015 20:00:50 -0000

I'll take those comments back to the agency and get back to you ;)

Re: The Dunning-Kruger Peak of Advertising

eaon pritchard — Thu, 11 Dec 2014 19:05:47 -0000

Indeed, cheers.

Re: Maslow was wrong

eaon pritchard — Mon, 01 Dec 2014 20:59:37 -0000

Maslow has an entire industry of self-help literature to answer for ;)

Re: bring the noise (or...why quiet fixing is the enemy within)

eaon pritchard — Wed, 26 Nov 2014 17:23:02 -0000

Cheers mate. I've got the Toyota Way book at home somewhere, should go and have a re-read.

Re: influencer theory is the wrong end of the stick

eaon pritchard — Wed, 10 Sep 2014 01:51:17 -0000

good strategy

Re: influencer theory is the wrong end of the stick

eaon pritchard — Tue, 09 Sep 2014 18:54:03 -0000

Wouldn't be surprised at a no vote. Whichever way it goes the entire UK can now clearly see (if they couldn't already) that all their party options are degrees of flakiness. While in Australia that has never been in doubt, obviously.

Re: influencer theory is the wrong end of the stick

eaon pritchard — Tue, 09 Sep 2014 18:33:20 -0000

You have probably guessed that I'm still enthral to Gigerenzer's 'recognition validity'.
Conditions for influencable-ness are largely the business of mediation. Though I can't participate, the independence referendum is interesting from that point of view. Given that the polls and media are predicting an 80% turnout (vs circa 40/50% for a regular general election) If true, this expected turnout is as much an artefact of mass mediation as anything else. Kahneman would call this 'availability'. Both him and Gigerenzer probably agree on much more than they would like to admit to each other.

Re: red stitching turn ups and creative publicity

eaon pritchard — Wed, 27 Aug 2014 22:09:03 -0000

Exactly.

Re: Art versus science riles clashing ECDs

eaon pritchard — Wed, 11 Jun 2014 22:14:09 -0000

Science doesn't just mean technology. At a basic level advertising/communications need to be noticed (either explicitly or implicitly) to have any effect. The (eg) social sciences help us understand what will be likely get noticed and to what degree - and this informs what the role of the creativity should be.
The two things work together.
For the most part technologies are simply tools. Means to an end.
I'm on Nagee's side on this one. There always needs to be an idea.
Though, if i hear 'culture eats strategy...' one more time I shall lose the will to live.

Re: carpenters law

eaon pritchard — Sat, 26 Apr 2014 01:23:25 -0000

I also like - you can have good, fast and cheap. Pick two.

Disqus - Latest Comments for eaonp

Re: Brands are embracing content marketing; but half unclear on what success looks like

Re: Alcohol ads on social media linked to underage drinking

Re: Millennials are the biggest spending generation but brands struggle to engage

Re: Ritson deconstructed - he's right about strategy, but wrong about social media

Re: Off Brief: NothingÂ© is possible

Re: Industry needs to build the âmodern plannerâ

Re: Mark Ritson: Replacing ‘digital’ with ‘interactive’ is a mistake

Re: digital advertising. where did it all go wrong?

Re: I see you baby...shakin' that ass #signal

Re: aberrant salience meets rosser reeves uptown

Re: the brains of millennials are (not) being rewired by the internet

Re: the streisand effect

Re: over the counter-culture

Re: norman whitfield and barrett strong are here to make everything right that's wrong

Re: norman whitfield and barrett strong are here to make everything right that's wrong

Re: never tell anyone outside the agency what you're thinking

Re: The Dunning-Kruger Peak of Advertising

Re: Maslow was wrong

Re: bring the noise (or...why quiet fixing is the enemy within)

Re: influencer theory is the wrong end of the stick

Re: influencer theory is the wrong end of the stick

Re: influencer theory is the wrong end of the stick

Re: red stitching turn ups and creative publicity

Re: Art versus science riles clashing ECDs

Re: carpenters law

Re: Industry needs to build the âmodern plannerâ