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wilson

9 months ago

in The Hot Aisle Recognized as Top 10 Blog on The Hot Aisle
Congratulations! It's well deserved recognition. We read it regularly here at AFCO Systems and find it be substantive and informative. Best wishes for your continued success.
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thehotaisle's picture
thehotaisle Thank you Tony, I feel quite excited about being involved in a small part of the IT industry that is beginning to get it about energy efficiency. I call it the perfect storm between economic self interest and social responsibility. Feeling good about making or saving money is a real winning formula.

If you have ideas about articles you would like to see or even your own post of point of view. Mail me through the form on the contacts screen (stops the robots spamming me).

Best

Steve

11 months ago

in Why I Won't Make A Viral Video for You on The Social Media Marketing Blog
Well done. And for a reference point, I bought that issue when I was in high-school and the I knew the headline cold, just by the picture. Also, in the B2b arena, viral for viral sake is a waste. If you hit a tiny piece of your target market and get true business results, that can sometimes be better than dealing with the craziness generated by a true viral phenom like the cell phone/popcorn example. But, hey attention does help...

11 months ago

in Am I Too Naked on Chris Brogan
It's a balance. The general knowledge I get from sites like these helps me inform management and prep my thinking and planning to use these techniques for marketing campaigns.

However, implementation is a very tricky point. As someone who piloted early web and e-mail campaigns, I know the pitfalls of thinking this stuff is simple and DIY. Expertise at a specific client level is critical.
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