Disqus - Latest Comments for Ted Murphy

Re: How a business integrated Twitter with brick-and-mortar

Ted Murphy — Thu, 29 Jan 2009 17:59:37 -0000

Thanks for the shoutout! You guys deserve a lot of credit for getting the ball rolling. If they weren't on Twitter none of this would have happened.

Re: First Look: SocialSpark

Ted Murphy — Wed, 09 Apr 2008 08:29:56 -0000

Thanks for the thoughts Steve. I agree with you on the interface, there is so much information on some screens it can be overwhelming. We plan of doing some refinements over time to streamline the UI.

Re: PayPerPost/IZEA’s RealRank is ReallyDumb

Ted Murphy — Mon, 26 Nov 2007 07:55:31 -0000

Hey David,
The reason that we created RealRank has nothing to do with Google's recent moves, we announced RealRank prior to any of that. We created RealRank because the current metrics available to advertisers are flawed. They are either skewed and unpredictable (Google PR) or based on flawed data (Alexa). The IZEA Toolkit (ITK), which RealRank is part of, is different because it reports actual blog stats, not just approximations.

The problem with PR in particular is that PR and traffic have no direct correlation. You can have a PR of 5 and 100 visitors a day or a PR 3 and 10,000 visitors a day. Advertisers buy media based on reach and demographic, neither of which are provided by PR. We have understood that this was a problem for some time and have been working on providing advertisers with a solution.

RealRank, combined with actual site analytics, attempts to provide advertisers with a more accurate picture of a blogs traffic. Actual stats help them understand the true reach and demographics of the blog while RealRank shows the standing of the blog relative to other blogs in the program.

RealRank is self serving only in that we want our advertisers to get the best ROI possible. We want to help them identify the right blogs possible for their buy so they continue to spend money with us. Influencing or skewing the numbers would only hurt us long term as it would lower the quality of the service we provide. It would be foolish (and most likely illegal) for us to game the system.

The RR algorithm itself will not be exposed, but the basic formula will be made public. We don’t think we should hide that away in a black box. The formula should be straightforward and easy to understand.

“It’s a failed product to start with” and
“IZEA’s RealRank is not going to survive and nobody outside of PayPerPost will ever use this or use it as any sort of metric in determining a site’s value.”

As an entrepreneur I would hope that you would have a more open mind to new ideas. People said the same about PPP when it launched and we have now created an entirely new industry. You should let us at least roll it out before making such statements. If you don’t like what we are doing tell us and help us make it better, we listen and we want to make something that all bloggers find valuable.

I am happy you enjoy RockStartup. The team behind the show is fantastic.

Re: Controversial Izea While I Slept

Ted Murphy — Thu, 01 Nov 2007 12:24:33 -0000

Wonderful, balanced post as always Andy. Thank you for always writing such great content.

Re: Controversial Izea While I Slept

Ted Murphy — Thu, 01 Nov 2007 12:24:33 -0000

Wonderful, balanced post as always Andy. Thank you for always writing such great content.

Re: The Pied Piper Of PayPerPost?

Ted Murphy — Tue, 06 Nov 2007 21:29:58 -0000

Andy,
Have you ever written a post that wasn't thorough and balanced in every way?? I get excited every time I see a post about PPP or IZEA on your blog because I know it is going to be a good read.

I am excited about Argus as well. I wish you were going to be there to see the announcement in person. I can't wait to show everyone what we have been working so hard on.

Re: The Pied Piper Of PayPerPost?

Ted Murphy — Tue, 06 Nov 2007 21:29:58 -0000

Re: Techcrunch Now Nofollow Sponsor Links

Ted Murphy — Sun, 30 Dec 2007 11:47:16 -0000

Follow up post here. Confirms double standard on PR passing links.

http://community.izea.com/blog/2007/12/matt-cut...

Re: Techcrunch Now Nofollow Sponsor Links

Ted Murphy — Sun, 30 Dec 2007 11:47:16 -0000

Follow up post here. Confirms double standard on PR passing links.

http://community.izea.com/blog/2007/12/matt-cut...

Re: Google Dictating Nofollow For ALL Links From Compensated Content

Ted Murphy — Sun, 30 Dec 2007 12:13:14 -0000

My response to Matts response.

http://community.izea.com/blog/2007/12/matt-cut...

Re: Google Dictating Nofollow For ALL Links From Compensated Content

Ted Murphy — Sun, 30 Dec 2007 12:13:14 -0000

My response to Matts response.

http://community.izea.com/blog/2007/12/matt-cut...

Re: IzeaRanks & RealRank – How Many Lies Can You Tell Your Advertisers?

Ted Murphy — Thu, 10 Jan 2008 14:18:51 -0000

As always, thank you for the great feedback Andy. I believe we located the issue around the lower traffic reporting today and should be deploying it after it is run through QA. We really like the idea of including RSS feeds subs, but have struggled with a reliable way to do so. I am all ears if somebody has an idea.

lilian:
The system is designed to help us spot problem submissions and is merely a flagging system for us to take a close look at a site. It is by no means an instant process. That said, perhaps it should still be a feature that requires login.

Re: IzeaRanks & RealRank – How Many Lies Can You Tell Your Advertisers?

Ted Murphy — Thu, 10 Jan 2008 14:18:51 -0000

Re: One Uber Twitter Follow List for Creatives & Geeks

Ted Murphy — Sun, 25 Jan 2009 10:41:30 -0000

http://www.twitter.com/tedmurphy
Founder/CEO of IZEA. Serial entrepreneur. Passionate about innovation. Social media addict. Apple fan boy. Owner of 3 pairs of pants.

Re: 2008/04/04/socialspark-invites/

Ted Murphy — Fri, 04 Apr 2008 21:26:42 -0000

Rodney,
I don't believe the above comment is fair. I did not copy or steal any of your content.

In 2005 an employee of mine at the time passed off content very similar to your work as his own. I was not aware that the content was anything other than original work.

As soon as you notified me of the similarities I removed the content in question without challenge. The employee was subsequently let go.

It was unfortunate that this happened, but I believe I acted in a responsible manner when made aware of the situation.

Re: 2008/09/27/new-marketing-summit/

Ted Murphy — Mon, 29 Sep 2008 10:12:47 -0000

Chris is awesome! I wish I could make it to this event.

Re: 2008/09/29/im-going-to-mashable-monthly-san-francisco-are-you/

Ted Murphy — Mon, 29 Sep 2008 20:47:23 -0000

I will see you there!

Re: Will Pay Per Tweet Ruin Twitter?

Ted Murphy — Fri, 05 Jun 2009 16:05:55 -0000

Sponsored Tweets are nothing new guys. Take a look at TechCrunch.
http://www.ted.me/sponsored-tweet

Re: Gary Vaynerchuk - Want to get advertisers on your blog/vlog? Go and...

Ted Murphy — Tue, 11 Nov 2008 08:56:44 -0000

Great video Gary. There is plenty of opportunity out there for smaller bloggers. I would like to invite you readers to check out SocialSpark, it is designed from the ground to help smaller bloggers monetize. There are no traffic minimums to participate.

Re: Tips For Successful Online Marketing - Ted Murphy CEO of IZEA

Ted Murphy — Sat, 04 Oct 2008 10:41:36 -0000

I appreciate you taking the time to interview me. It was short and sweet but hopefully added some value. Hope to see you again soon!

Re: Is Your Blog For Rent

Ted Murphy — Wed, 09 Jul 2008 07:30:11 -0000

I believe your comments regarding transparency and disclosure are spot on Chris. We have tried to build that into our new social media marketing platform as much as possible and created a code of ethics around these principles.

I would love your feedback on how we can make the code of ethics better.

http://socialspark.com/code_of_ethics

If you hit disclosure head on there isn't much room for fallout.

Re: How to Create Business From a Blog

Ted Murphy — Thu, 31 Jul 2008 08:08:57 -0000

Chris, thanks for the mention in this post. You can definitely make money on your blog with IZEA properties like http://www.socialSpark.com. Many of our bloggers make a thousands a month and we deliver an effective CPM of $20 on average.

Our core focus is on sponsored content. Essentially an advertiser will pay a blogger to write a post on their own blog, we call them "opportunities". IZEA has a strict code of ethics that requires bloggers to disclose their relationship with the advertiser. We also allow the blogger to give their 100% real opinion and still get paid (even if they don't like the product).

You can read about the code of ethics here:
http://socialspark.com/code_of_ethics

If you want to see what an advertiser opportunity looks like check this out:
http://urlbrief.com/2a158f

I would be more than happy to dive deeper into sponsored content if you are interested in a follow up post. There are many mistakes that both advertisers and bloggers commonly make.

Re: Social Media is No Place for Robot Behavior

Ted Murphy — Mon, 29 Dec 2008 08:54:54 -0000

Chris,
I couldn't agree with you more. The only thing that annoys me more than twitter robots is email popup forms when I visit a blog. I don't care if either method works, it is just plain annoying and adds no value to me as a reader.

Please download my free e-book at http://.... ; )

Re: I Support the Future of Sponsored Posts

Ted Murphy — Mon, 20 Apr 2009 14:26:39 -0000

Chris,
Thank you for your support. You continue to amaze me with your perspective and insight. It's never easy blazing new trails, but people like you make it worth the heart ache. The future of social media monetization is sponsored conversations and we intend to lead the way in an open, collaborative manner.

Re: IZEA’s no worse than traditional advertising

Ted Murphy — Wed, 17 Dec 2008 12:40:06 -0000

I knew that image would come back to haunt me. : )

Great post Tac, very balanced. Thanks for telling it like it is.

Re: I’ve redesigned

Ted Murphy — Wed, 30 Apr 2008 16:52:08 -0000

I like the new design Robert. Happy to see you are finally monetizing yourself with some ads.

Re: Things I’ve learned in China so far

Ted Murphy — Wed, 12 Nov 2008 18:03:36 -0000

How were the chicken feet prepared? Fried? Anything tastes good fried.

Re: Blog Council releases Social Media Disclosure Best Practices

Ted Murphy — Mon, 28 Jul 2008 16:14:38 -0000

This is a great addition to the disclosure policy generator we created in October of 2006. You can find it here : http://www.disclosurepolicy.org. Many thousands of bloggers have already used this generator to assist them in creating a disclosure policy. We would be happy to work with the Blog Council to transition this sites ownership over to you and make it more robust.

I am a big believer in disclosure best practices. I would love to help in any way we can.

Re: Blog Council releases Social Media Disclosure Best Practices

Ted Murphy — Mon, 28 Jul 2008 17:36:24 -0000

Follow up post here:

http://tedmurphy.org/post/43856657/damn-andy-wi...

Re: A resource for all things CES (Consumer Electronics Show)

Ted Murphy — Mon, 08 Dec 2008 12:56:02 -0000

I can't wait for CES! I will see you there.

Re: Who’s Bringing Karma Back?

Ted Murphy — Sun, 23 Nov 2008 08:29:06 -0000

Thank you for helping to spread the word! These are all great programs, love the karma ; )

Re: What Tech Are You Packing?

Ted Murphy — Sun, 13 Apr 2008 16:02:11 -0000

Thanks for sharing... except for the PC part.... you can keep that ; )

Re: IZEAFest Day 3: Too Tired & Sore

Ted Murphy — Sun, 04 Oct 2009 07:41:06 -0000

I am not a woman.... but I like you too!