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Venture Itch

2 years ago

in Kawasaki: How I wasted $12,107 on Truemors on Mathew's comments
I bet Truemors will turn profitable the very first month. I agree that reading sites like twitter and truemors is exciting as watching drying paint, but if they appeal to some audience they have right to exist. Truemors owes its success to publicity surrounding Guy - I see nothing wrong that Guy exploited that effect.

2 years ago

in 29 of Fortune 100 Have Negative Google Results on Marketing Pilgrim
See article "Hypothetical Case of Negative Marketing Campaign"


http://www.ventureitch.com/?p=193

2 years ago

in Hitwise Acquired by Experian for $240 Million on Marketing Pilgrim
This is fourth acquisition of Experian within last two years:LowerMyBills.com, PriceGrabber.com, CheetahMail.com and now Hitwise. Experian gets a hold over huge information base on consumer behavoir.
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