Great post. I totally agree. The truth is most companies don't have the guts to REALLY get into social media. Hence the reasons they stuff videos made for TV ads into YouTube and claim they have ventured into this format successfully. Good luck on the book. When done, I'd be happy to trade you a copy of mine for yours. I wrote "PR in a Jar."
Hey there, I totally agree. I for one always get stumped and am not artistically inclined, but we have two "pictures" that explain social media management and then how the conversations work with influencers and the push/pull theory. I can send you the files if you'd like to post them!