1)Make a movie in order to scare the public into thinking they're destroying the planet 2)Embark on a nationwide speech tour 3)Invest proceeds in environmentally-friendly companies 4)Pressure the government to create a carbon-trading market 5)Retire a billionaire at everyone else's expense
In the end, US taxpayers are stuck paying for more expensive technology they would never want if they hadn't been spooked (or forced) into buying it in the first place.
And in other news, today GE downgraded its projected earnings for the entire year. To reverse the impending downward spiral, maybe Immelt believes there's an untapped market via green advertising that needs, well....exploiting.
The househugger ad is a reflection of GE's CEO, as was today's blindsiding of GE stockholders. He may be walking the pavement soon enough.
I read a few months ago that the FCC is mulling tightening the noose on ads like these. We'll see what happens, but Immelt may be out the door before that decision is made.