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warren sukernek

2 months ago

in 5 Terrific Twitter Research Tools on Mashable - The Social Media Guide
Ben, great list. I also like to use Twist, http://twist.flaptor.com, which not only shows trends on an hourly basis, but also shows sample tweets from that timeframe.

4 months ago

in Twitter 101 – Slide Deck on Get A New Browser
Great Twitter deck by @smorty71. I'd like to put it in my toolbag, but it is set to private on Slideshare. I'll just keep coming here then to see it. :)

<abbr>Warren Sukernek’s last blog post..Become a Twitter Ninja</abbr>

4 months ago

in Cafe Shaped Business - The Roger Smith Hotel on Chris Brogan
Not only is @Bsimi a great marketer who's done great things with social media for the @Rogersmithhotel, but he's a native New Englander. Don't you love it when Bostonians kick butt in the big apple!

4 months ago

in Most Popular Twitter Clients Revealed on Mashable - The Social Media Guide
Interesting study. When you group the data by category, you find that more people tweet with mobile tools than desktop clients, http://cli.gs/QUD7ap

4 months ago

in Most Popular Twitter Clients Revealed on Mashable - The Social Media Guide
Interesting study. When you group the data by category, you find that more people tweet with mobile tools than desktop clients, http://cli.gs/QUD7ap

6 months ago

in Who is the twitority online? on LitmanLive
Michael,

Very provocative post and I agree with you, authority is such a subjective thing. To think that one has more authority because he is more popular or has more followers is just bunk. Just because you have a lot of followers doesn't mean that you are trusted.

6 months ago

in How I use Tweetdeck to supercharge Twitter | Web Business by Ken Burbary on Web Business by Ken Burbary
Ken, I agree, Tweetdeck is a must for any serious Twitter user, regardless of the number of followers that one has. Great job explaining all of the details which can get overwhelming for the first time user. And very creative use of the search features. Thanks.

6 months ago

in 2008/12/19/twitter-2008/ on Mashable - The Social Media Guide
A lot of great Twitter moments, both in your chronological list and the comments. For me there were two others, the spring/summer with the Fail Whale and the fantastic Twebinar series put on by Radian 6 with host Chris Brogan. The Twebinars really demonstrated the possibility of integrating Twitter with other virtual events.

6 months ago

in Paid Blogging and the Art of Transparency | danny brown on danny brown - social media pr and marketing
Danny, well said. Chris Brogan has always represented honesty, transparency and authenticity in all of his social media activities and this episode is no different. He was upfront and clearly marked it as a sponsored post, yet gave his honest opinion. This holier than thou blogging/ Twittering thing is getting tiresome.

6 months ago

in Advertising and Trust on Chris Brogan
Chris,

I was referring to the actual mechanics of the contest. Include the Kmart part number of the item as a comment on the blog and then tweet the contest. Those directions came from Izea/ Kmart, right. There was no individuality there. So all 6 of you ran the contest the same way. That was my only disagreement. But once again, in the bigger scheme of things, I don't see anything wrong with your post nor saying this post is sponsored.

6 months ago

in Advertising and Trust on Chris Brogan
Chris,

I really appreciate your candor and explanation of your motivations. And like Kimberlee I never questioned your credibility or that of the other Kmart bloggers. In fact, I thought it was great that a mainstream advertiser was jumping in to social media. My only criticism was that the campaign was the same on all six blogs. Since you each have different voices, audiences and personalities, I would have loved to see how Chris Brogan's contest differed from Loren Feldman's irreverent one or from Julia Roy's urban hipster, for example. Hopefully, the next one that a big brand does will give up some control and let you guys do that. In fact, I almost wrote my own post about that.

Thanks for leading the way and showing all of us how to help big brands join the world of social media with credibility, humility and realism.

6 months ago

in 2008/12/12/twitter-brands/ on Mashable - The Social Media Guide
There are several brands (we all have our favorites like Zappos, Comcast, HR Block) that have done a fantastic job of engaging their customers on Twitter. Furthermore, in a recent survey of 240 Twitter users on brand perception, most users (89%) agreed that brands should engage their customers on Twitter. The majority also had a better impression of brands that use Twitter for customer service (81%). And if brands were not on Twitter, the monetization opportunities would be limited to advertising and users fees. Clearly, unacceptable options for many.

So banning brands from Twitter would be a big mistake in my opinion. - Huge!
1 reply
Nathan Rice Completely agree with you. Banning brands would be a poor decision. If you don't want to follow them - don't but personally for those brands I am passionate about I want to hear from them. I want them to interact with me and I want to interact with them. I love the fact that the co-op (www.wedge.coop) can now live outside of its walls. I want to hear what is happening between publications of my favorite magazines. Let'm Tweet!

7 months ago

in 2008/12/05/facebook-video-just-got-usable/ on Mashable - The Social Media Guide
Now if they can only figure out how to make money from the higher quality video!

7 months ago

in Those Kids And Their Blogs on Marketing Begins At Home
@davidparmet Well said, far too often we focus on the shiny new tools than the messaging! That's how to resonate with your audience regardless of where they reside.

@warrenss

7 months ago

in Guest Post- The Post-Geekdominant Twitterverse on Chris Brogan
I think Phil said it best! I also think the election already showed the mainstream what Twitter can do and it was also the busiest Twitter day. Celebs may start to encourage their fans to join Twitter, but it will depend on how well they embrace it. As @THE_REAL_SHAQ has shown, there is a huge difference between direct engagement with fans and having your publicist send out Tweets a la @BritneySpears. Hopefully, those celebs that do join will follow Shaq'd example.

7 months ago

in Automating Social Media Activity on Duct Tape Marketing
Zena, Great point. The autopost apps like EasyTweet and Twitterfeed and auto-dm's really detract from the Twitter user experience and definitely are spammy. if you can't take the time to have conversations on Twitter, maybe you should re-consider how you use it.

7 months ago

in You Know You're NOT a Social Media Guru When... | danny brown on danny brown - social media pr and marketing
Susan/ Danny, thanks for brightening my day. You did miss one though:

Experts don't blog, that's for the geeks and little people.

<abbr>Warren´s last blog post..Do I Want to Follow Your Brand?</abbr>

8 months ago

in Twitter: Unfollow me, it’s not personal on Web Business by Ken Burbary
To date, I haven't been bothered by the sting of an unfollow, but it is probably because as Jeff points out, just about all of my unfollows have been people that I don't follow. However, the sensitive guy that I am, I am sure that it will catch up to me at some point. Even though the information has been available via other tools like Twitter Karma or FriendorFollow, the immediacy of Qwitter tied to the last tweet can increase the insecurity. Since I am often paring my list, I hope that I am not inflicting pain on anyone else unnecessarily. I think Qwitter will cause me to have second thoughts about pressing that unfollow button.

8 months ago

in Twitter: Unfollow me, it’s not personal | Web Business by Ken Burbary on Web Business by Ken Burbary
To date, I haven't been bothered by the sting of an unfollow, but it is probably because as Jeff points out, just about all of my unfollows have been people that I don't follow. However, the sensitive guy that I am, I am sure that it will catch up to me at some point. Even though the information has been available via other tools like Twitter Karma or FriendorFollow, the immediacy of Qwitter tied to the last tweet can increase the insecurity. Since I am often paring my list, I hope that I am not inflicting pain on anyone else unnecessarily. I think Qwitter will cause me to have second thoughts about pressing that unfollow button.

8 months ago

in The Ultimate Guide to Twitter for Communicators on Disruptology
Aaron, Great effort with the guide. I have quite a few resources on my blog as well that you may find helpful, especially these delicious bookmarks for beginning Tweeters, http://delicious.com/wss23/twitter101

8 months ago

in The Race to 20K and Social Media - Making the Difference | danny brown on danny brown - social media pr and marketing
Great post for a great cause. Like you, I'm committed. Let's help #OHMH on the race to $20K!

<abbr>Warren Sukernek´s last blog post..Do you remember your first?</abbr>

8 months ago

in 2008/10/30/current-tv-twitter-digg/ on Mashable - The Social Media Guide
Leave it to Al Gore to figure out how to use the internet with mainstream media. He understands his invention!

8 months ago

in Pepsi Reaches out to Digital People in Analog on Chris Brogan
Chris made an excellent point in his comment. Pepsi should have been all over the blog comments! The campaign was sent to only 25 bloggers--should not have been too hard to monitor and respond everywhere, even Twitter. Definitely loses points for that bad follow-up.

8 months ago

in Interview with Heroes Star Brea Grant on Chris Brogan
Great interview Chris. Unlike Britney and some of the others, I think Brea is one of the real celebrities on Twitter that will become extremely popular in the community. One question that I have for Brea: At the same time that Greg joined Twitter, there was someone impersonating Sarah Silverman for a brief period of time. What advice can she give other celebrities about letting fans know that your identity is real and how can fans determine the authenticity of the celebrity?

Thanks,
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