The news may be boring, eliciting a wtf attitude, but I like the purpose of running in pajamas. It only takes a click on the link to see the story behind.
You do not have to be a good writer to have a successful blogger. You do not need a business plan to be a successful blogger as well. You do not even need to earn a single cent to be considered successful in blogging. You just need to have a story to tell, even to an audience of one. Just do this consistently.
Unless you want to blog to become a millionaire. Go look for another thing to do.