actually, i just thought about this yday in a convenience store at a petrol station.
i saw the packaging of our local junk food, bit depressing. the junkfood in taiwan are mostly endorsed by their stars, doesn't matter singers or actors or some tv host.
it depends on who they are targetting i guess. for junk food, most of them are catering to teenagers. as for taiwanese, no matter how old they are, they still act like teenagers har har
i guess the celcom campaign failed lor... but i would say the hotlink celebrity endorsement program = quite successful, once again because they are catering to the young idolising crowd.