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Jess

8 months ago

in Go ahead and blog - Seth Godin says you should! on T4 Blog - Travel & Tourism Technology Trends
Thanks Stephen!

Blogging has opened up so many doors for me, I love spreading the word. Well done.

I think Seth is totally right, we rarely force ourselves to critically examine our thoughts or things around us, the process itself is totally rewarding!

Love the blog man, coffee for sure!

1 year ago

in Understanding the R in CRM on The Marketing Technology Blog
Great points. With so many easy options for companies to start interacting with customers on a one on one level, there should be no excuse not to do so (facebook, blogs, email).

Every company uses CRM, using it more effectively can be the value proposition offered by your company, and its all at your finger tips.

great post.

1 year ago

in Mass Media to Mass Social Networks = FAIL on The Marketing Technology Blog
I think one of the best examples of mass media missing the point of the internet is www.honeyshed.com. Its described as home shopping meets MTV. I say booo.

Mass media mentalities just wont cut it on the internet, its too easy to turn off and tune out. I even question the ability of niche social sites since facebook's open API and large user base make it a ripe ground for developers to take advantage of it.
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