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john cass
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3 years ago
in Jim Lehrer: Renaissance of The News Gatekeeper on AttentionMax
Max, I think you are both right on this one. I think you are right when you state that you will trust non-professional bloggers to be a gatekeeper to knowledge you are interested in staying in touch with. And I think Jim Lehrer is right when he says publications can gain back some of their standing by being a gatekeeper in the new medium.
Brand and reach do make a difference. And once old media embraces new media more, as they are increasingly doing so. I think those new entrants into the social media world will have an important impact because of their existing skills.
Brand and reach do make a difference. And once old media embraces new media more, as they are increasingly doing so. I think those new entrants into the social media world will have an important impact because of their existing skills.
3 years ago
in I’m Going To Be a Dad! on AttentionMax
Max, congratulations to both you and Laura. That's wonderful news.
We share being future parents in common now, as my wife Karin is 23 weeks pregnant and also expecting our first child.
We share being future parents in common now, as my wife Karin is 23 weeks pregnant and also expecting our first child.
3 years ago
in I’m Going To Be a Dad! on AttentionMax
Max, congratulations to both you and Laura. That's wonderful news.
We share being future parents in common now, as my wife Karin is 23 weeks pregnant and also expecting our first child.
We share being future parents in common now, as my wife Karin is 23 weeks pregnant and also expecting our first child.
3 years ago
in Am I A Jerk Off? on AttentionMax
No way Max. You're a really nice guy, easy to deal with.
Maybe the rep needs to read your blog.
Maybe the rep needs to read your blog.
3 years ago
in The Great Thing About Consumer-Generated Media: The Conversation Doesn’t Have To Die on AttentionMax
I thought the classic case of brand generation is volvo. Customers wanted the safety aspects of volvo in Sweden. The company had to come around to the idea. Brand is partly about how you are perceived.
3 years ago
in Life Flashed Before My Eyes This Morning on AttentionMax
Max, I am glad you are okay as well as the rest of the passengers and crew. Your experience reminds me of an event on an alaska airlines plane.
John
John
3 years ago
in Life Flashed Before My Eyes This Morning on AttentionMax
Max, I am glad you are okay as well as the rest of the passengers and crew. Your experience reminds me of an event on an alaska airlines plane.
John
John
4 years ago
in Corporate Blogs, a new paradigm for product design on everwas
Hi Ian,
Thanks for the mention and conversation. I agree with you every employee really is a brand representative for a company, and its through their actions and relationships with customers that a company's reputation can grow. Opening up a company to feedback on products appears to be the next step in using blogging as a marketing tool.
You mentioned that the report might have short changed IBM. To tell you the truth I don't know the answer to that question. I do know that the blogger I interviewed was not aware of any examples of product feedback from customers within developerWorks, while in my efforts to reach out to IBM I have not seen any examples of such activity yet.
I actually struggled with this very issue in the preparation of my paper, as I was surprised not to find any examples of IBM using blogging for product feedback. It is my understanding that IBM is at the forefront of internal blogging in the US with over 3,600 blogs in the company. But as far as I know, I have not seen any examples of IBM’s employees using blogging in the same way Microsoft and Macromedia have been using blogs with the same level of openness and transparency to the external world with regards to product feedback. The example you give of IBM’s recent announcement (http://www.siliconvalleywatcher.com/mt/archives...) is something that occurred during my research on the blogging survey, so we are definitely in an evolving state at the moment. If the strategy plays out I am sure we will start to see some examples in the future (unless there are already examples available?).
Oh, lastly IBM’s current position with its external position is not a bad position to be in. You will notice in my chart (http://www.siliconvalleywatcher.com/mt/archives...) that companies on the left side the cultural divide gain many benefits from their efforts and are to be commended. It is just my hypothesis that for many companies more benefits are possible by developing a blogging content strategy that focuses on their customer’s ideas.
Regards
John
Thanks for the mention and conversation. I agree with you every employee really is a brand representative for a company, and its through their actions and relationships with customers that a company's reputation can grow. Opening up a company to feedback on products appears to be the next step in using blogging as a marketing tool.
You mentioned that the report might have short changed IBM. To tell you the truth I don't know the answer to that question. I do know that the blogger I interviewed was not aware of any examples of product feedback from customers within developerWorks, while in my efforts to reach out to IBM I have not seen any examples of such activity yet.
I actually struggled with this very issue in the preparation of my paper, as I was surprised not to find any examples of IBM using blogging for product feedback. It is my understanding that IBM is at the forefront of internal blogging in the US with over 3,600 blogs in the company. But as far as I know, I have not seen any examples of IBM’s employees using blogging in the same way Microsoft and Macromedia have been using blogs with the same level of openness and transparency to the external world with regards to product feedback. The example you give of IBM’s recent announcement (http://www.siliconvalleywatcher.com/mt/archives...) is something that occurred during my research on the blogging survey, so we are definitely in an evolving state at the moment. If the strategy plays out I am sure we will start to see some examples in the future (unless there are already examples available?).
Oh, lastly IBM’s current position with its external position is not a bad position to be in. You will notice in my chart (http://www.siliconvalleywatcher.com/mt/archives...) that companies on the left side the cultural divide gain many benefits from their efforts and are to be commended. It is just my hypothesis that for many companies more benefits are possible by developing a blogging content strategy that focuses on their customer’s ideas.
Regards
John
