Personally, I think that facebook adds very little value in and of itself. I adore sites like twitter, flickr and linked in -- sites that do one thing and do it well. Facebook tries to be all things to all people and what you end up with is kind of a weird mess.
Honestly, this looks like two kids going for course credit on their college public access channel.
Yippee, it's SXSW! Let's have some young, ill-prepared journalist interview some young, boring guy who doesn't know how to hold the audience's attention! If he were a better interview, she wouldn't look so bad. If she were a better reporter, she would have been able to make him look good. Barring that, *splat*.