Disqus - Latest Comments for divinewrite

Re: 650 Strategic Ways to Choose a Premier, Unique, Full Service, Interactive Marketing, Digitally Driven, Results Oriented, Innovation-Focused, Creative, Social Media Marketing, New Media Global Consu...

KraL — Sat, 14 Nov 2009 20:34:29 -0000

Thank you for sharing the link

Re: 650 Strategic Ways to Choose a Premier, Unique, Full Service, Interactive Marketing, Digitally Driven, Results Oriented, Innovation-Focused, Creative, Social Media Marketing, New Media Global Consu...

byosko — Fri, 13 Nov 2009 14:35:13 -0000

Thank you for the honest feedback on this. It still makes me feel icky. I feel overpowered by the copy in a way that doesn't increase my sense of trust with these guys - but I also understand your points too.

Re: 650 Strategic Ways to Choose a Premier, Unique, Full Service, Interactive Marketing, Digitally Driven, Results Oriented, Innovation-Focused, Creative, Social Media Marketing, New Media Global Consu...

divinewrite — Thu, 12 Nov 2009 19:49:25 -0000

Heya Ben. In the context of an About Us page, for instance, the 'We' nature of the first quote would be fine. I also think it's fine to say: "we are passionate about exceptional website design and application development." I like the brevity and balance here: "We research it and practice it. We live and breathe it." And for all that the prospect of them running with your project made you feel icky, many clients WANT someone who'll take the entire job off their hands and use a bit of initiative. That's how I read the following: "Let us run with your project and see just how great web development is done these days."

Granted none of it is the BEST writing I've seen, but it certainly ain't the worst. And there's some good stuff in the middle, if you ask me.

Cheers.

Re: 650 Strategic Ways to Choose a Premier, Unique, Full Service, Interactive Marketing, Digitally Driven, Results Oriented, Innovation-Focused, Creative, Social Media Marketing, New Media Global Consu...

byosko — Thu, 12 Nov 2009 19:40:55 -0000

Thanks for stopping by and commenting.

I have to ask - what DON'T you agree with?

As for the 1st quote, what context would that work in? It's not that I think the company had a bad intent, I get what they're trying to do, but it just made me feel ... icky ...

Re: 650 Strategic Ways to Choose a Premier, Unique, Full Service, Interactive Marketing, Digitally Driven, Results Oriented, Innovation-Focused, Creative, Social Media Marketing, New Media Global Consu...

divinewrite — Thu, 12 Nov 2009 17:38:57 -0000

Nice post, Ben. Although I think there's actually a lot of merit in the first quote above (in the right context), I agree with all your points, generally.

More impressive -- to me at least -- is your understanding that copy can/should bring personality to a website. If only more people grasped this...

Cheers.

Re: Is Quality Copywriting Worth the Expense?

angiehaggstrom — Tue, 22 Sep 2009 16:15:11 -0000

Thanks Glenn, unfortunately so many people never stop to think of these things until it's too late. And lets face it, with so many companies reaching into the same pockets, for the same consumer dollars, there really isn't room for experimenting with copy.

Re: Is Quality Copywriting Worth the Expense?

divinewrite — Mon, 21 Sep 2009 18:30:53 -0000

Nice post, Ang. I particularly like "you need to build the elemental foundation of trust". As I look around, most copy seems to have been written without this in mind. Also, I agree with Justin. Your discussion of voice is very well put. By accepting low quality copy, you're endorsing it, and equating it with your brand.

Re: Want a Copywriter Who Works for Free?

divinewrite — Sun, 13 Sep 2009 19:42:35 -0000

Exactly! I'd love to hear some answers from 'free-seeking' prospects to your question, "What is it about writing that makes people think it’s not valuable?" It's valuable enough for them to come looking for you, and to ask you to write it, but not valuable enough to invest in?

Re: How Much is a Twitter Follower Worth?

divinewrite — Thu, 13 Nov 2008 17:48:19 -0000

I've always wanted a bridge! What's the weather in Brooklyn like? Would you consider a trade on a bridge in Sydney? Tell me more... Interesting post. If followers do, indeed, have a $ value, I think the individual $ value of each follower increases as your following increases. Too long an explanation without another coffee. Perhaps I'll blog on that myself! Also, that value is going to increase a LOT in the coming year, as Twitter becomes more mainstream. Cheers. Glenn (@divinewrite).

Re: Don’t let the SEO snitches ruin it for all of us…

divinewrite — Tue, 04 Nov 2008 17:37:44 -0000

Great post! Couldn't agree more. Nice one, Patricia.