Hilarious that this is Sao Paulo's real initiative to clean up the urban space and it attracts ad meisters who then use it ... for an ad http://www.boingboing.net/2007/04/14/sao-paulo-... Regarding your point of non-interruptive ads, maybe the time has come where billboard ads start eating themselves and imitate culture jamming à la BLF http://www.billboardliberation.com
ben, i feel for you. when i had read your piece i had been wondering whether or not they had cut off a bit. how very odd to take that liberty, in your case it made it look like you never really get beyond your afternoon tea (or beer for that matter). but do know that they sliced a bit off mine as well and that the brief was indeed a bit fuzzy.