Disqus - Latest Comments for Cheryl the Increase Sale Coach

Re: Political Branding: Obama Is A Mac, McCain A PC?

Cheryl the Increase Sale Coach — Tue, 02 Sep 2008 17:44:50 -0000

Great example of how a picture is a story in and of itself. And a good reminder to make certain the pictures associated with our businesses are telling the story we want them too.

Re: How to Network Effectively (10 Steps)

Cheryl the Increase Sale Coach — Thu, 27 Aug 2009 16:30:37 -0000

This is some good advice when it comes to networking as a lead generation marketing strategy.

I think most people do NOT place enough attention on your point 4 identifying where to network. If a networking event isn't well attended by the people most likely to buy your stuff it's nearly impossible to get an ROI for your efforts.

Contrary to what many people think even "free" networking events aren't free. Once you include the value of your time to attend and travel to the event, the cost to travel to the event, additional costs such as meals etc. These "free" networking events become nothing more than costly fishing expeditions.

Re: Will social and journalism ever work together?

Cheryl the Increase Sale Coach — Wed, 12 Mar 2008 20:08:08 -0000

It sounds like their are two obstacles here. First, learning how to use the tools. Second, having a clear objective for the use of that tool and a sound plan for the achievement of that objective.

Re: Go ahead, dream small

Cheryl the Increase Sale Coach — Sun, 13 Apr 2008 18:02:23 -0000

This is a great point. Rather than chasing fairy dust you're much better off focusing on the most important things to do every day and then doing those things you know produce results.

When you want to try another marketing approach add it after you're existing marketing systems are working automatically and then remember to aim small miss small and fail forward fast with your new marketing efforts.

Re: Are you just uncomfortable enough

Cheryl the Increase Sale Coach — Sat, 10 May 2008 16:32:34 -0000

Great article. That's exactly what happens. Business owners realize if they want to do what they love to do they have to figure out how to effectively market themselves or they'll never get to do it.

It's the actions you take day in and day out that determine your success not the one hit wonders. The only people getting rich from get rich quick marketing schemes are the people selling them.

Re: Teaching Business Behavior

Cheryl the Increase Sale Coach — Mon, 15 Jun 2009 14:54:27 -0000

Yes, this is an example of using Pavlov's conditioned reflex to produce the outcomes you desire. And a great use of it at that.

One of the big mistakes people in sales make is they unknowingly use Pavlov's conditioned reflex concept to their disadvantage. People have been conditioned to respond to sales and marketing through past experience. When you follow the "mold" so to speak rather than producing desired outcomes you actually trigger resistance by triggering their defenses.

Once you trigger the other person's defenses you have to work very hard just to get back to neutral and even harder to get them to become open to your ideas.

Re: Evaluating Your Business Ideas

Cheryl the Increase Sale Coach — Thu, 27 Aug 2009 21:26:24 -0000

What a great list of questions! These questions will help a lot of people prevent heartache and failure. Plus they can be used to salvage a good business before it's too late.

I think you could add these questions as a subset of question 6...
(a) Can you explain in simple words why someone would want to buy your stuff?
(b) Can you explain in simple words why your stuff isn't just another warmed over version of the same stuff they can get elsewhere?

If you can't effectively promote your business you never get the opportunity to succeed.

Re: There’s More to Tracking than Conversion

Cheryl the Increase Sale Coach — Thu, 13 Mar 2008 16:14:25 -0000

Great point about tracking and measuring.

Another issue is that it's hard not to allow yourself to get married to a particular message or offer, and procrastinate on making the changes you need to make to produce the results you want.

Re: Testing New Camcorder With Killer Drum Karaoke

Cheryl the Increase Sale Coach — Sat, 17 May 2008 15:48:06 -0000

Great drumming Michael. You shouldn't be so camera shy though...look at the camera so we get a better look at your face.

I also applaud you for providing a great example of building relationships and connections with your market. By sharing and exposing your vulnerabilities you become a real person people feel they almost know and because they know and like you they can trust you...and we all know what that leads too $$$$$$$

Re: Black Hats Are For Magicians, Not Marketers

Cheryl the Increase Sale Coach — Fri, 24 Apr 2009 10:54:37 -0000

I wholeheartedly agree with your 3 basic business principles. Plus as you mention, anyone serious about a service business understands you can't exist long-term on one time sales it's all about the relationships you create.

What surprises me though is that you're just now either noticing or getting fed up with the "black hat" tricks in internet marketing.

Some of your peers grew up under the tutelage of a crusty old marketer, you know exactly the steer riding person I refer to, whose game has always been a black hat game. Promise a system, mail out a big box filled with piles of random junk in multiple formats, charge a big price, and then act shocked when your pile of junk doesn't actually help people because it tells them what to do not how to do it or it tells them how to do things that don't work anymore.

Perhaps you're just surprised that this type of selfish thinking is so prevalent now.