http://disqus.com/people/deaebdd44443269c998e78d1065969f3/enWed, 16 Jan 2008 12:21:33 -0000http://mathewingram.disqus.com/hasbro_and_mattel_dumb_dumb_dumb/#comment-81171They were stupid to bring this up without having an official version already in place. If they had their app ready, launched it, and then send the letter then at that point they could capitalize on the demand. The way it is playing out they are just pissing off a lot of people who are potential/current customers.mlWed, 16 Jan 2008 12:21:33 -0000http://marketingpilgrim.disqus.com/kudos_to_yahoo_search_marketing/#comment-9422537That is great that they worked with you on this. I know many advertisers wouldn't even bother with a phone call assuming the worst. <br><br>I would recommend a daily cap to everyone. They cap should be significantly higher than your average daily spend but something that you can live with in case something like this happens. This is especially true when launching a new campaign or making any significant changes that can have some unintended consequences. <br><br>Good job Yahoo!mlTue, 15 Jan 2008 17:24:16 -0000