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Zach

6 months ago

in Marc Andreessen to Join Facebook’s Board on AllFacebook
"Marc Andreessen... has verbally agreed to join the board of Netscape"

interesting...

9 months ago

in Facebook Ad Networks Still Performing Poorly on AllFacebook
Banner ads are on a slow march towards death:
http://blog.collegetonight.com/?p=36.

9 months ago

in Facebook Apps Inspire Music Videos on AllFacebook
It's also important to remember that Scrabulous.com, which has a top 17,000 Alexa ranking, is popular and has the same functionality as the Facebook app... for those who are complaining about Mattel.

http://blog.collegetonight.com

9 months ago

in What is Facebook's Slogan Saying on AllFacebook
It would be important when analyzing the slogan that is the meat of this piece, to correctly identify it. It's not “Facebook is a social utility that CONTEXTS you with the people around you." It's CONNECTS. CONTEXTS would be very weird in this context (pun intended). Also, this is more of a description than a slogan. Look at the others you mentioned- The Hi5 and Myspace slogans are memorable. Facebook's is so long that you couldn't even remember it properly... that's probably not an effective "slogan."

http://blog.collegetonight.com

10 months ago

in The Facebook Effect on AllFacebook
If this event were spreading amongst college students, the event would not have been filled with mid-20 somethings. College students are mostly 18-22. College students actually don't use Facebook for events much at all. As a former club promoter and college marketer, I know the gamut of utilitarian promotional devices available to the public. Basic flyering is much more effective than Facebook Events, which is why we created CollegeTonight. Students may use Facebook Events as a collateral service simply because of the sheer number of users on the site, but it's not effective. Facebook events are about as effective as "Facebook Pages."

1 year ago

in Rise to the Top With Social Climber on AllFacebook
Nick

We appreciate the review! As far as Eric's comment, there was an intern who thought it would be beneficial to post some messages on various boards to raise awareness. Obviously, we explained to him that was inappropriate and to be frank, unnecessary. Our growth has been steady without such messages. There has been no "spamming" since that day and our viral growth continues to blossom. Again, thanks for the review!

Zach
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