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Bernhard

11 months ago

in Employee Brands Must Be Part Of Your Search Marketing Strategy on AttentionMax
I like this idea and your approach because I think it is essential for an organization that it has a face - or hundreds, or thousand faces. The faces of their organization.

I always say that you don't work with an orgnization, you work with a person that happens to work at that company. Therefore it is a good idea to position your employees on your web site.

There might be some concerns regarding privacy which definitely have to be discussed in advance. But truly loyal employees will probably be ok with their role as employee brand ambassador.

Good Blog, I like it!
1 reply
maxkalehoff's picture
maxkalehoff Thanks Berhard. Appreciate your feedback. I like how you put it, "you don't
work with an organization, you work with a person that happens to work at
that company."

11 months ago

in Using Search Engines Instead of the Address Bar to Navigate on Marketing Pilgrim
I think it is purely convenience that makes people chose a search engine instead of the address bar to navigate to a site.

Users who do this make a mental calculation what will be the most probable way to get to a homepage. And for most people this is simply by going to a website typing in where they want to go and then they can actually go there.

I think it's only the geeks who remember all these website URL - average people think of something else.

But this "bad" memory of Web addresses leads me to a question: What is the use of putting your web address on a car? How many people will actually visit a website that they have seen promoted on a car? Or does it make the owner feel "modern"?

1 year ago

in Off to LIFT… on Scobleizer
Wish you a save trip and maybe we run into each other at the conference. You should plan a trip to Milano as well - even though your son is still young, he could already start absorbing Italian culture ;-)

2 years ago

in iPhones are here? on Scobleizer
I hope nobody gets killed today while waiting in line for the iPhone....after seeing the attack on the reporter (check valleywag.com for more about this) I am not so sure about this anymore ;-)

Anyway, I wrote a small wrap up about three lessons you can learn from the iPhone launch - maybe some guys here have some input?

http://www.customer-experience-labs.com/?p=40
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