As with all cultural pioneers, Zara's phenomenal success has led to the coining of bland consultant-speak. Their business model is referred to as "fast fashion", hardly an earth-shattering monicker for a supposedly creative industry. Suffice to say, they have stuck the dagger in the hearts of traditional dinosaur retailers like Macy's and Dillard's. Forget four seasons a year....these guys can turn on a peseta literally.... and almost make the teen crew feel guilty that they have not purchased the "in" color for that month. Bad news for parents of pre-teens but good news for the Spanish economy!
As for the sizes running snug, Zara hails from the land of tapas, not Twinkies and Velveeta....maybe they are trying to change the world! Quickly!