Disqus - Latest Comments for dcSportsGuy

Re: Attention Athletes Using Social Media: Care!

dcSportsGuy — Fri, 25 Sep 2009 22:11:07 -0000

Thank you for this post Sam. Extremely well written article on the importance of social media, fan appreciation, and authenticity. What Kerry did for his fan with that video, the fan will beyond a doubt remember for a lifetime.

Video and mobile devices are transforming communication between athletes, celebrities, and fans, and the most amazing part is that an authentic conversation can be exchanged in a matter of minutes or even seconds whether it's on Twitter, Facebook, uStream, or MySpace.

Here's another great example of an athlete taking the time to respond to some of his biggest fans by video on Facebook and showing that he honestly cares. It's refreshing to see the comments on his page.

http://bit.ly/2T7zAC

Re: Does Sports Need Social Media?

dcSportsGuy — Mon, 14 Sep 2009 14:24:23 -0000

No worries ... next time!

Exactly because now is the time to make the headlines with an innovative promotion and/or fan contest if you are an organization. Mainstream media is dying for these stories and the total spend for an organization is small enough it can come out of traditional advertising/marketing budgets this year.

Re: Does Sports Need Social Media?

dcSportsGuy — Mon, 14 Sep 2009 14:24:23 -0000

Re: Does Sports Need Social Media?

dcSportsGuy — Mon, 14 Sep 2009 11:21:17 -0000

Fantastic post Lewis and it's important that leaders in this space such as yourself continue to raise the collective concern. Thank you.

Of course, the time is now more than ever for the sports industry to take advantage of the advantages social media offer. Steve Radick highlights an integral point and that is the idea of COMMUNITY. In the midst of this bear of a recession, leagues and teams must realize the importance of building micro-communities around their players and personalities.

Many organizations are building social media into next year's budget, but why about now? Imagine if the Detroit Lions actually gave their team's community a proper outlet to vent their 18 loss frustration like a huge social media promotion around their first win. Not only could the front office learn a thing or two about their fans who spend the valuable dollars, but they might actually help the fans have some much needed fun along the way. Isn't that worth the "risk" of not controlling the message?

For players, it's important to keep in mind where the road block is coming from. Traditional agents and agencies have little interest in social media unless they believe it puts money in their pockets from sponsorships. Unfortunately many players are still left believing they need to spend much larger budgets like their predecessors were accustomed to paying for official websites. Think about the savings people and believe it or not savvy brands are now looking for athlete social media personalities so they don't have to front the money for their brand ambassadors online!

Alas, we are in the middle of a branding revolution and at least on the athlete side, the clock is working against agents and agencies that refuse to recognize social media and simply do the work. Athletes are shifting more of their marketing to people like us, but we must continue to get the message out.

Re: Does Sports Need Social Media?

dcSportsGuy — Mon, 14 Sep 2009 11:21:17 -0000

Re: U2 Promotes First New Album in 4 Years on MySpace

dcSportsGuy — Tue, 24 Feb 2009 09:43:35 -0000

This was also an important event for MySpace considering the number of recent album release partnerships and free streaming on sites like iLike, Imeem, and Last.fm.

Re: What is The “Startup” Threshold?

dcSportsGuy — Fri, 05 Dec 2008 01:32:58 -0000

I would say if the company is profitable, employs more than a half dozen employees, and has over $100M in funding, then you are no longer a start-up.

Re: Why MySpace is Monetizing So Quickly: They’re Dying Fast

dcSportsGuy — Wed, 03 Dec 2008 11:15:47 -0000

Bryan is right that MySpace isn't "going anywhere anytime soon" but given their drastic market lead in the entertainment, celebrity, movie and music space (although Facebook via iLike is rapidly gaining ground on the latter), they would be wise make further clean-up their user experience on the network and legitimize the developer platform as Bryan said. Otherwise, they are not "going anywhere anytime soon" in relation to Facebook and Hi5 (who has sharper growth in developing populations abroad).

Re: MySpace Launches Streaming Video for Mobile

dcSportsGuy — Wed, 03 Dec 2008 01:18:48 -0000

Recent upgrades to the MySpace platform and service such as this streaming video for mobile are major moves for the company and ones that we will certainly keep many of their users from matriculating over to Facebook.

As far as overall growth is concerned, features such as HD video and streaming video to mobile, more instantly resonate with the younger demographic 14-25 but that is not necessarily the demographic that is spurring on Facebook's recent growth in the United States ... it's the younger demographic's older siblings, parents, and relatives. The older demographic has a "trust" issue with MySpace and feels more comfortable with Facebook as a tool to connect with family and friends. MySpace would be better served combating Facebook by going after this demographic and mobile video is not the solution.

Re: Facebook Thrown Out of Tree After Caught Kissing With Twitter

dcSportsGuy — Mon, 24 Nov 2008 16:22:11 -0000

Given the nature of the terms, Twitter would not be best served agreeing to an acquisition as Joe argues. I know some of us out there use the Twitter application to integrate tweets with our FB status, but I am not a fan of feeding tweets that direction but would rather see FB do something like thorpus suggested with Twitter sucking in FB status updates.

Unless one is a reputable blogger, microblogging does not lend itself to flooding FB profiles with dozens of Tweets daily to your news feed (which often angers non-techies in your friend network) that is of course, unless the news feed was build out to include a Twitter tab.