Disqus - Latest Comments for davefleet

Re: Blogger relations – you’re doing it wrong

davefleet — Mon, 16 Oct 2017 16:25:41 -0000

I'm glad the post is five years old, then! :) Thanks for your comment.

Re: City Building with Richard Peddie

davefleet — Fri, 17 Feb 2017 19:26:23 -0000

If I could be assured that the funds would go to those causes and specifically to service delivery then yes, I would.

Re: Outsiders Beware. Your Brilliant Idea Could Be Terrible.

davefleet — Sun, 01 May 2016 12:12:23 -0000

In this case I wonder if this is really a poor idea, or a great idea that has been poorly executed. It sounds like more of a flaw with design than with the concept - looks like creative that was produced with no insight into real-world conditions. A little bit of testing and a design that reflects the need for greater contrast on the base of the bin would fix it. Still looks like a slam-dunk idea at its core, though.

Re: Reflections on the changing digital agency environment

davefleet — Fri, 19 Feb 2016 14:00:37 -0000

I think you're right, Brennan, and I don't think that's a coincidence - it plays to the comfort zone of many senior marketers, which helps to unlock budgets for those platforms.

I was surprised recently when, in a meeting with a client who wanted to learn more about the space, they had zero trouble grasping the shift from organic to paid reach - in fact, that entirely met their expectations because every other traditional channel was also 'pay to play'. To them, there was nothing social about it - it was just another media buy, and that completely fitted with their worldview.

Re: Reflections on the changing digital agency environment

davefleet — Fri, 19 Feb 2016 13:57:22 -0000

Very nice of you to say, Elena :)

Re: Rest in Peace Roxie (2002 – 2014)

davefleet — Tue, 09 Dec 2014 14:32:05 -0000

It was only when I got to the end of your post that I realized I was holding my breath.

So sorry for your loss, C.C. What a wonderful tribute to a family member who was clearly very dearly loved. My heart goes out to you today and for the coming days.

Dave

Re: Confessions of a Social Media Someone

davefleet — Sat, 22 Mar 2014 11:53:59 -0000

The list of people that I (a) like, and (b) respect as much as you is a very short list indeed. You've done groundbreaking work and the things you continue to write, years after I first met you, continue to inspire and make me think differently about the work I do. No-one's perfect and self-doubt is absolutely normal, but in my mind you're much further along the scale than the vast majority of people I've met.

Don't let a few trolls beat you down - the oft-silent majority of us have nothing but love and respect for you.

Re: If Titanfall is the Future of Gaming, I Won’t Be Playing Much

davefleet — Wed, 12 Mar 2014 15:40:37 -0000

I heard rumblings (on Gamespot, if I remember correctly?) that they may produce a single-player expansion. I'd be all over that, as there's a whole lot of rich storytelling to do around the game.

Re: Why Social Is More Important to Sales Than Marketing

davefleet — Tue, 18 Feb 2014 08:59:23 -0000

Interesting thoughts, John. Continuing your analogy a further step, my question to you then would be, "what does that mean for CPG companies?"

CPG companies generally sell to resellers, which is where their salespeople focus. However, their broader social media and marketing activities tend to focus on consumers. While their sales force is focused on the buyer at the reseller, their broader marketing activities focus on demand gen at scale.

If it's this disconnect and yearn for scale that drives the push tactics of large CPG companies, how does your salesperson analogy apply to that field?

Re: Remembering Ruth Edelman

davefleet — Fri, 25 Oct 2013 09:04:43 -0000

My sincere condolences, Richard. I never met Ruth but over the last few days at Edelman I feel like I've gained some small understanding of what a remarkable woman she was, and how well she lived her life on so many fronts. This was a beautiful, inspiring eulogy.

Re: Solitude, Fear and My Battle Against Depression

davefleet — Fri, 27 Sep 2013 08:56:39 -0000

Good for you for being speaking out about this, Justin. You have nothing to be embarrassed about, and a lot to be proud about for speaking up about something when far too many people suffer in silence. Good for you.

Re: Jeremiah’s new venture; moving on from Altimeter

davefleet — Wed, 18 Sep 2013 13:18:02 -0000

Congratulations on making the move, Jeremiah. Looking forward to seeing what comes next.

Re: FTC Threatens to Give Bieber a Spanking

davefleet — Fri, 21 Jun 2013 10:58:59 -0000

I might be missing something here, but I don't see anything in this story about the FTC threatening any kind of action whatsoever regarding Bieber. Have they said something publicly about him in particular, or is this just a general reference to his lack of disclosure? If it's the latter, this is a very misleading headline.

Re: Friday Five: Reasons to Look Beyond Advertising Value Equivalency

davefleet — Fri, 24 May 2013 08:56:31 -0000

Couldn't agree more. AVE not only ignores the need for legitimate objective setting, it both limits our ability to demonstrate business outcomes from PR activities and ignores the important difference between paid and earned media in terms of credibility and variance in tone and coverage quality.

In Canada, many companies have moved towards the Media Relations Rating Points (MRRP) system (http://www.mrpdata.com). MRRP still includes that big hairy reach number, but layers alongside it a qualitative system to assess coverage quality. You can customize those criteria at the outset of a program, depending on your program goals - criteria might include things like key message inclusion, brand mention, etc., alongside sentiment.

It’s not a perfect system by any means. It doesn't address the business value issue, and it still measures outputs rather than outcomes, which is ultimately where we need to get to, but it's a start.

Re: Klout, Revisited

davefleet — Thu, 02 May 2013 13:19:17 -0000

Great to see your observations here, Tom, and glad to hear Klout is making progress.

For me, the biggest hurdle with Klout (and similar services) is the application of a one-size-fits-all score that doesn't account for context. For me, for Klout to move from being curiosity or an additional filter layered on top of other tools, and towards being a useful primary tool for influencer identification, it needs to shift away from providing a single score and towards layering that topic-based context on top of its existing factors.

Easier said than done, obviously, and not an overnight change, but something I'd love to see evolve over time.

Re: The Begrudging Death of the Social Media Superstar

davefleet — Thu, 02 May 2013 09:01:46 -0000

So true, Amber. Well said.

Re: The Aftermath of Boston: Xenophobia in Social Media

davefleet — Sun, 21 Apr 2013 17:41:22 -0000

Couldn't agree more, Hollie. A Muslim friends o mine told me that he was been called to "Terrorist" twice - once in 2001 and once this week. That kind of thing horrifies me.

What's interesting to me is that I'm an immigrant too. Every time people make generalized statements about immigrants, they're actually talking about me. I came over here, I got a job, I bought a house, I got married. Every time someone talks to me about immigrants taking Canadian jobs here, they're talking about me (usually without realizing it). Every time someone someone talks about closing the borders or tightening immigration, they're talking about something that would have changed my life.

The difference is, I'm British and I'm white -- so for some reason I don't get the same hate. It's interesting watching people's faces when I point it out to them, though.

Re: From One to a Million: Managing Social Media at Scale

davefleet — Fri, 22 Feb 2013 19:29:25 -0000

Thanks Robin. Hope to see you there.

Re: Getting Answers

davefleet — Sat, 16 Feb 2013 08:04:39 -0000

So glad to hear you finally got some answers, Amber! Sounds like the road will be long but the great thing is that you now know which road you're on and that it's the right one. In a strange way, I feel like congratulations are in order.

Dave

Re: 'F This Job,' Writes Agency Social-Media Manager … on Client's Facebook Wall

davefleet — Mon, 10 Dec 2012 09:25:06 -0000

150,000 people like the Montana Tourism page, not that particular post. Worth fixing in the article, I'd think.

Re: Living the dream

davefleet — Tue, 23 Oct 2012 18:30:42 -0000

Good luck, Phil - it's been a pleasure sir.

Re: Tumble outta bed and stumble to the kitchen…

davefleet — Tue, 08 May 2012 15:02:06 -0000

Awesome news, Melle! Congratulations. Looking forward to seeing you even more now.

Re: 20 Social Media Blogs You Should Read in 2012

davefleet — Sun, 29 Jan 2012 14:57:34 -0000

Thanks Pam! You pretty much nailed my "must read" list here - great list.

Re: My 2012 Reading Challenge: 36 Books

davefleet — Thu, 12 Jan 2012 23:45:24 -0000

Nicely done, Dan!

Re: Six important shifts for social media in 2012

davefleet — Thu, 12 Jan 2012 22:50:52 -0000

+1!