Disqus - Latest Comments for Josh Bernoff

Re: Will it Blend: Social Technologies

Josh Bernoff — Mon, 11 Aug 2008 10:53:24 -0000

Thanks for the link. I had a blast with the Blendtec guys!

Re: #FollowFriday – Authors Who Rock

Josh Bernoff — Sat, 27 Jun 2009 16:18:11 -0000

Thanks for the plug. I like people who use the words "love" and "Groundwell" in the same sentence. Even if you did buy Sarah's book first.

Re: The “User” Is Dead, But What About The Consumer?

Josh Bernoff — Fri, 27 Jul 2007 16:23:31 -0000

Thanks for the link, "friend"

The technoids have come out of the woodwork on my blog to reclaim their precious "user". A sign of the times.

You're right on target of course.

Re: Forrester Research Gets It Wrong By Saying Corporate Blogs Aren’t Trusted

Josh Bernoff — Wed, 10 Dec 2008 19:25:35 -0000

Not sure what your problem is with our research.

Don't you find it shocking that only 16% of people react to the words "company blog" with any trust? I certainly did, I found it worthy of a headline.

Survey space isn't infinite, which is why the question is worded the way it is. We can follow up, and we will.

Since you agreed with our recommendations, where's the beef?

Re: Social media is not a focus group

Josh Bernoff — Mon, 07 Jul 2008 10:58:46 -0000

Hi, Martin.

As the coauthor of Groundswell I wanted to add some context for your readers.

We do devote one chapter in the book on ways to listen to communities and social networks -- that seems to be where you have focused. We also talk about marketing, selling, supporting, and doing product development with these tools.

If you do research, there are two basic ways to do it. One is to monitor existing social commentary, using tools as basic as Google Alerts or as sophisticated as TNS Cymfony. That's a great way to learn what people are talking about when it comes to your products and your market.

The other way is to set up your own private, moderated network. That's what Communispace does. It's way, way more informative than a focus group since it's continuous and intensive. Also, if you got a look into one of these private networks, you'd see that it looks and works a lot like any public network, except that the companies involved can ask their own questions. Even so, most of the activity in Communispace communities is user-initiated, not client-initiated.

Communispace and its competitors like Think Passenger are not the be-all and end-all of social media -- in fact, they're only one tool in a huge arsenal of techniques. But they can be useful.

One last comment: Forrester actually competes for research money with both the likes of Cymfony and Communispace -- but we recognize both as useful providers of research information. We're neither biased for them nor against them.

Re: Social media is not a focus group

Josh Bernoff — Mon, 07 Jul 2008 11:21:30 -0000

I appreciate the shout-out. I'd love to hear more about Techrigy and how it fits into the brand monitoring space.

Re: On Politicians, Social Media And Obama (with diagrams!)

Josh Bernoff — Sat, 12 Apr 2008 10:21:17 -0000

Josh here (coauthor of the book you just bought).

I found your diagrams interesting. I use one that looks a lot like your "Talking 2.0" to speak with corporate clients. Your diagram misses the social aspects of talking -- that is, that once the messages are delivered to the "masses" they are supposed to talk to each other about those messages. So I include conversations among the people.

But you are exactly on target that while candidates talk to people, and people talk to each other, the people rarely get to talk to the candidates. If Starbucks can take ideas from its customers (see MyStarbucksIdea site) why can't Barack Obama?

That would be incredible. But remember, in-credible means not able to be believed.

Re: My Review of the Groundswell!

Josh Bernoff — Fri, 04 Apr 2008 19:15:29 -0000

Thanks so much for your review. BTW despite the earlier notation on Amazon the book is in stock right NOW on Amazon.com and BN.com.

Re: 2008/08/07/corporate-social-media-books/

Josh Bernoff — Fri, 08 Aug 2008 09:17:14 -0000

Wow, top of the list! Thanks for the recommendation.

Re: Book Review: Groundswell - Winning in a world transformed by social technologies.

Josh Bernoff — Wed, 09 Apr 2008 14:08:53 -0000

That's some heady company you've put us in, Jas. I'm glad we hit the target with you.

We'd sure love it if you'd post a few words at Amazon.com -- so many who ma not be enlightened enough to read these words may be looking over there.

If these principles become useful to you in your studies, we'd like to hear about that, too. Thanks!

Re: Threading Some Trends Together

Josh Bernoff — Fri, 04 Jul 2008 10:02:57 -0000

Based on the resumes we are getting, people still ARE clamoring to get into Forrester.

http://tinyurl.com/63pw5l

Re: Groundswell, Hit and Miss

Josh Bernoff — Fri, 30 Jan 2009 17:42:10 -0000

Nice job summarizing the key points.

I wish I could do a Groundswell for small business -- but if I write books for Forrester I need to stick to what their clients (big companies) want, for the most part. Still, I am gathering some insights on that.

But there will be a follow-on book. Count on it.

Re: Blogs every marketer should follow

Josh Bernoff — Wed, 27 May 2009 13:09:34 -0000

Thanks for the plug!

Re: The Social Media POST: Extra Extra, Read all about it!

Josh Bernoff — Fri, 23 May 2008 12:52:36 -0000

Just trying to make it easier for people to remember how to do it right . . .

Thanks for the writeup, we appreciate it.

Re: The Social Media POST: Extra Extra, Read all about it!

Josh Bernoff — Fri, 23 May 2008 15:22:38 -0000

@purist Damn, I should have included a "bombarding with messages" section in Groundswell. How did I leave that out.

People like to talk to people. Companies like to talk to people. And amazingly, often, people like to talk to companies. That's why it all works.

It's the nature of this world that it tends to include voluntary conversations, which makes bombarding difficult and ineffective. If you don't want to talk to a company, then you don't have to.

Re: How does Intel stack up against Forrester’s Social Framework?

Josh Bernoff — Sat, 14 Mar 2009 22:08:14 -0000

Only the most sophisticated companies are using all of the objectives. Nice work!

Re: The best corporate bloggers you've never heard of

Josh Bernoff — Thu, 01 Jan 2009 11:19:26 -0000

Sorry it took so long to comment, it’s harder to find your posts when you spell my name wrong ;-)

I think you are right that I am giving some of these guys more credit than they deserve. However, I do believe a corporate blog about something other than the stock can be credible. The number of investment-related blogs by companies is so small, you’ve hit most of them.

You may trust these IR blogs but my research tells me others don’t. Still valuable information, but companies talking about their business are either credible or they are not, the presence of a blog probably doesn’t change that very much.

Re: Apple TV Ships This Week; Mossberg Likes It

Josh Bernoff — Wed, 21 Mar 2007 23:52:25 -0000

Give the AppleTV credit, as Mossberg did, for being well designed.

That being said, the top of the TV is a lonely, forbidding place. Hardly anything grows there. If something as cool as a TiVo couldn't get to 2 million consumers in 8 years, how well will this thingy do?

/josh