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TDefren

4 weeks ago

in Some PR people are like star-belly Sneetches on Next Communications
Speaking of the APR (and Kami!), I recall addressing this accreditation nonsense 3 years ago. Wow, feels like yesterday. Here is the post, if you are interested!
http://www.pr-squared.com/index.php/2006/08/acc...

1 month ago

in Todd Defren on Social Media Content on Elaine Young: A Champlain Professor
Thanks for having me up! Had a good time.

3 months ago

in The ‘Why’ And ‘How’ Of Social Media on Marketing Begins At Home
"You like me, you really like me!"

Thanks for the kind words, David. Agreed on all fronts.

5 months ago

in The B2B vs B2C Thing on Chris Brogan
Wow, you have some really intelligent and thoughtful readers, my friend: the comments lately have been just awesome, including on this post.

I've always been of the "people buy from people" mindset. Having said that, in the "old days" the distinction between B2B and B2C prompted PR firms to be targeted in their outreach. B2B tech? Call Computerworld. B2C tech? Call USA Today. And so on.

In the Social Web Era, those distinctions are breaking down. Which means we get to have more fun and sweat a whole lot more, as what used to be pretty cut-and-dry is now crazy and ever-changing.

Anyway, thanks, Chris, for the "top-notch" reference to SHIFT. ALWAYS appreciated.

5 months ago

in The Jonas Brothers’ Biggest Fans on Marketing Begins At Home
You might wind up hating me for showing you this (via a client, Overlay.tv): http://www.jonasbrothers.com/singalong/jonas.html
1 reply
David Parmet's picture
David Parmet Trust me, nothing worse than what already ends up in my iTunes playlists.

5 months ago

in The New News Release on Marketing Begins At Home
Thanks, David. Credit belongs to Marketwire, which takes this Social Media stuff seriously. And makes it easy.

I still maintain that the best way to produce a SMR is via a Social Media Newsroom, but, the wires are making good strides overall.
1 reply
David Parmet's picture
David Parmet Credit given but I'd like to see more free and open source tools available so folks can build their own newsrooms. I know there are a few good tools out there.

6 months ago

in Welcoming Colin Browning to the Pirate Ship on Chris Brogan
Welcome to the pirate ship, Colin!

6 months ago

in 8 Marketing Bloggers to Watch in 2009 on Chris Brogan
Wow, I'm a "veteran" - not "one to watch?" I feel like I graduated or somethin'! Thanks very much, Mr. Brogan. Happy Holidays to you & your family!
Best,
Todd

6 months ago

in Introducing AdHocnium and Our Creative Catalysts on AdHocnium: Creative Catalysts
Good luck, my friends. Let me know how SHIFT can help. Wishing you the best for the holidays, and for the new venture!

7 months ago

in Why Jason Falls Rules on Chris Brogan
Best line from among the comments: "Your social media friends are full of win."

7 months ago

in Doe-Anderson Is Hiring Four Interactive Positions | Social Media Explorer on Social Media Explorer
Congrats! No surprise that Doe-Anderson found value in your contributions! Good luck, and as always, let me know how I can help on anything.
1 reply
JasonFalls Thank you, Mr. D. Always an honor to have you stop by. Perhaps I'll dream up a way for us to partner. We'll see.

7 months ago

in Pubcon 2008 - Social Media Marketing Recap on Ignite Social Media
google.com/?q=term&as_qdr=d - search for mentions of a phrase in the last 24 hours in google

Broken link?

Todd Defren's last blog post..ROI for Social Media Marketing: It's Complicated

8 months ago

in What Is The ROI For Social Media? on Social Media Explorer
Brain. Melting.
Wish I'd written this post, and 2/3rds of the (58!!) comments, too.
No higher praise from a bloggedy-blog-blog egoist like me. ;)
1 reply
JasonFalls Yeah, I'm pretty stunned at the vigor and genius coming out of this conversation. Guess I happened onto something nice. Thanks for the point.

9 months ago

in Still Cant Figure Out Technorati on Chris Brogan
Congrats! I just recently made it into Technorati Top 5K (at least, I was #4,999 last I checked) and felt similarly discombobulated. No clue how it works.

10 months ago

in Mixing a Great Idea with Clever Blog Promotion on Chris Brogan
Muahahahaha! You're on to my evil plot, Brogan.

Actually, linklove is fine but truly, I'd like the "PR SUCKS" meme to die out. Forever.

Just doin' my part.

Thanks!

10 months ago

in 2008/08/08/astroturfing-social-media-ok-only-for-liberal-agendas/ on Mashable - The Social Media Guide
I wrote a LONG reply in this box - and then decided to turn it into a blog post instead.

http://bit.ly/4ur4np

Mark, I hope you'll come take a look - I usually love your stuff but in this case I think you got it wrong. Thanks!

11 months ago

in Thank You, My Friends on The Social Media Marketing Blog
Good luck, Scott! Sorry I couldn't make it to the roast.

1 year ago

in I Need Some Serious Advice On Our Wills on AttentionMax
Hi Max -
We went through this last year. When you take it seriously, as you are, it is a gut-wrenching process.

Quick advice: whomever would raise your kids should not only share your values but also be "of a certain age," i.e., close to your age, if possible. And obviously, whomever you choose needs to agree in advance, and needs to know that they'll also have the funds to do the job (college, etc.) without fear.

The executor should be honest and unbiased, i.e., not a family member, if you ask me. Or, if a family member, not someone who would also be the guardian or trustee.

We decided that the trustee should not also be the guardian. Better to have a 3rd party watch for the best interests of the children, when it comes to $$. But, the trustee of the funds and the guardians should know and respect each other, and have the bes interests of the children in mind.

(Having said all that, the trustee should be willing to give the guardians the benefit of the doubt now and then: they are raising your kids, and deserve some flexibility and even reward, for it. Their tribulations should be respected. As the parent of 2 teenagers, trust me: there will be tribulations!)

You asked. Hope it helps some little bit.
1 reply
maxkalehoff's picture
maxkalehoff Todd,
Many thanks. VERY helpful!

1 year ago

in Why I'm Blue on The Social Media Marketing Blog
DUDE! WTF?! Wow. Congrats!!! I am SO happy for you, Scott.

1 year ago

in Jeremy Pepper Owes Me For This on Marketing Begins At Home
What is that? I want one. Jeremmmmmmmmmmmmmmmy?!

1 year ago

in Top-ranked blogs vs long-tail: PR strategies on Delifaks
Hi Xavier - not sure what it was about my post that motivated the insult, especially since I don't disagree with your own post. The gist of my "Untargeting" post would appear to either support your points (or at least do not run contrary). It was simply about making sure to think of bloggers not as "targets" but as real people; since they live so much of their lives online, my suggestion is to respect that by paying attention to it (i.e., no crappy irrelevant pitches).

Guess that makes me clueless. Everyone's entitled to their opinion.

1 year ago

in The Today Show on Natali Del Conte
You came to BOS and didn't drop me a line? You suck, Nat. ;)

Awesome about TODAY show. Hope it went well. "I knew you when..."
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