So, 11am Pacific Time Saturday and Sunday... that would be 4am AEST Sunday (2 hours after daylight saving time ends locally) and 4am AEST Monday in Tasmania.
I don't (continue to) use Facebook because journalists 'talked it up'. I might _try_ it because journalists talked it up, but the 'talking up' is certainly not what is going to keep me there.
How can you talk down the success of a product that is clearly being used by millions?
Additionally [analogy alert!], I may not be too fussed with Madonna's music - in fact I might even think that it is all crap - but there is no denying that she has made some excellent decisions and capitalised on them over the years, and I admire her for her initial and ongoing success.
Regardless of how much "assistive (I love making up words) hype" Facebook may be getting from the press, they certainly deserve credit for keeping people there.