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- Mike Manuel
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10 months ago
in Web 2.0, Venture Capital and Me on New Comm Biz
way to go, tac, a perfect way to put your experience and insights to work in a new way, congrats man.
1 year ago
in Internal Corporate Social Networking on New Comm Biz
Nice. Jeremiah Owyang has this beast of a list of white label social networks, very good reference for companies thinking about ways to pull this value in house.
http://tinyurl.com/2mwa6g
http://tinyurl.com/2mwa6g
1 year ago
in Homecoming week on Marketing Begins At Home
Mike Manu*a*l? The famous mexican blogger?
1 year ago
in When Does a Marketing Agency Become a Media Company? on New Comm Biz
It's a good point, Tac, I can't say there's no potential for abuse when a bunch of us have blogs like this, but whatever reach and influence we collectively wield would surely be destroyed if we started manipulating and abusing people's trust.
The real interesting thing to think about here isn't actually individual bloggers, but company blogs. When you're a Google or a Microsoft or, uh, an HP, and you have multiple corporate blogs, the potential to use these platforms in an orchestrated way - to help drive awareness, pimp a message, etc. - is very powerful, very real. But unethical?
The real interesting thing to think about here isn't actually individual bloggers, but company blogs. When you're a Google or a Microsoft or, uh, an HP, and you have multiple corporate blogs, the potential to use these platforms in an orchestrated way - to help drive awareness, pimp a message, etc. - is very powerful, very real. But unethical?
2 years ago
in You know you are in Palo Alto for the day when… on Marketing Begins At Home
You know you're a dick when you travel across the nation to a friend's backyard and don't even stop in to say hello;P
3 years ago
in PR Two Point Ohhhhhhh Yeah! on Marketing Begins At Home
6 hours, a pack of beer and a search engine and anyone can "get it." It's just a matter of investing the time and energy, and actually giving a sh*t about what all this means to you, your firm and your clients. It's gonn'a take time....
3 years ago
in A step in the right direction on Marketing Begins At Home
My grandma called me crazy, ONCE!
3 years ago
in Blogs and PR on Open the Dialogue
It seems that a lot of us are still caught up with the push-centric models of traditional media relations, where disruption is the tactic and the “audience†is just the receptacle for a “pitch.†The problem is that this way of thinking just doesn't translate well when bloggers are the audience.
I think when it comes to effectively engaging this community, we need to focus more on pull-centric models where inclusion is the tactic, and we create and host conversations, verses trying to insert ourselves in them.
I think when it comes to effectively engaging this community, we need to focus more on pull-centric models where inclusion is the tactic, and we create and host conversations, verses trying to insert ourselves in them.
3 years ago
in Media Guerrilla? on Marketing Begins At Home
Yeah, yeah give me drinks and my angry Mexican side disapears...
