DISQUS

Jason,

Truly humbled to be included on the list. Best part is, we're having a lot of fun as we go. ~Jim

Kevin,

This is a great analysis. What we more often see in these campaigns is the opposite: "Share this" links puked all over the page, but content that is just awful. It's interesting that they did the inverse on these. The videos are really quite good. I'm going to share this around the office.

I suspect that a traditional agency did this. Two reasons: 1) Clearly strong writing/video production skills and 2) weak understanding of the social space.

What troubles me is how much the Compete data DROPPED post campaign. That's a real problem. As the economy is getting worse, a site for catering jobs is losing traffic? Oy... That's a problem, and I think some of the reasons you suggested could be to blame. Either that, or they offended their target audience, but I suspect it's the lack of integration.

~Jim

Jim Tobin at Ignite Social Media's last blog post..All Your Face Are Belong To Us - Facebook's Terms of Service

Dominique, That is an outstanding point. Well said. ~Jim

Yes he did! :-)

@Axel I didn't know about your Twitter conference. Interesting, but glad to know I'm not alone!

@Karl You're right. MAYBE this year. I had been saying 3-5 years, but things progressed so quickly in 2008 that my old timeline was too cautious.

@Matthew Thanks. Hopefully others will like the concept of Outbreaks. I think it's more rational.

@Kanika Yes, but point me to a lot of social media marketing on mobile examples. Corporations I talk to are interested, but waiting for critical mass and cross platform issues to resolve a bit more.

@Dana. Good thoughts. We looked at the keyword cloud idea and for a variety of technical reasons didn't put it in this round, but we love how TwitScoop does that too.

We do have the announcements section for blurbs on parties, events, etc. at the show.

But you've got great insights... I'm always impressed by the wisdom of crowds! ~Jim

@Thanks Adam. Good thoughts. Maybe we'll move stuff around as the show heats up. Right now blogs and Twitter are hot, but during the show, video goes nuts... Thanks for the insight. ~Jim

I just have to say that I'm really enjoying all the comments. Very funny stuff.

Thanks for all the interest, and thanks to Andy for making it happen.

~Jim

P.S. I don't need a book...

Jim Tobin at Ignite Social Media's last blog post..10 Celebrities on Twitter: How They Stack Up

Ben,

Thanks so much. Absolutely you can do it. I'm not the Facebook generation either!

~Jim

@Jonathan Sure is! hee hee

@joesumney: Good ideas. It's an old white bathrobe. And yes, I did take a little sip. Just paper, some ink and some sweet and sour mix. How much can that hurt ya?

@Jim: Thanks! We're having fun today.

@Ricardo: I took a VERY small sip... :-)

Ian,

Are you suggesting that consumers will be sad if the ad budget is reduced to pay for social media marketing?

If so, I'm not really sure that would be the case...

~Jim

OMG, that video is HORRIBLE...

This is like a focus group, except faster and with more people! Thanks for all the input! ~Jim

@ChristieLea Unless I'm reading it wrong, Canada was the lead country for Facebook. It may not have gone dark blue because it's relative to the others, who also search it alot? But yeah, a lot of the data we see show's the popularity of Facebook in Canada.

~Jim

I gotta give some props to Blippr for tracking the conversations. I mentioned them in a Tweet the other day, and within hours they were following me on Twitter.

Now Lisa blogs about them, and within about 90 minutes, Jonathan has a comment on the blog. Good work there guys.

His shirt says, "I StumbledUpon this t-shirt," which just made it so much funnier for me.

@Eyebee: I have no doubt that I'm using FriendFeed incorrectly. I just haven't spent the time to filter it as you say, and make good use of the rooms, etc.

But the funny thing is, when I did a Tweet asking who is getting value from FriendFeed, 100% of the responses I got were negative. Not scientific, but a sign that FriendFeed good improve their user experience. That was the point. It's early, for FriendFeed and most other things...

I agree EJ. And the design is funky, too. But I think it's a great start. My review of it, for those who are curious, is at http://shortn.it/sIB0

I think we may soon see the Twitter killer come out if Ev and the boys can't turn things around asap.

But this is built in Ruby, too. Will it crash in a week?

Garrett,

Totally agree. You can argue all you want that a particular tool (like Twitter) is a fad. But two-way communication a fad? No way.

It is sooo young. I wrote a post on 5 social media predictions on where I think this is going if you're interested, located at:
http://www.ignitesocialmedia.com/future-social-...

Jobs will change some, but won't go away.

~Jim

@BrandonCarlos I only partially agree with you. I think the best PR folks will have to have social media knowledge, because that line is so blurry. I don't think you can do PR holistically if you put blinders on to all the new opportunities.

But I don't agree with you that the "best social media experts will be PR folks." Some will come from that background, sure. But I think the best social media experts will be the ones who think about it full-time--either at an agency or not...

@Breian: The people who say this is a "fad" are partly right. The hype about it will certainly fade. But then there's the important part they are wrong about. Is two-way communication a fad? No way. We're only moving forward there. Will some of the tools we like now seem quaint and a bit dumb in 2-5 years. I certainly hope so!

@JeremyHorn: I hope you're right on the portability. Good to know you're working on it!

@BrianChappell Yeah, going to 6 sites to get 6 different types of data (if you're lucky) and then trying to make sense of that has to go!

~Jim

@Nathan and someone on Sphinn both question virtual worlds (item #5). I do think we're at least 3 years out on that, and I'm saying they will be walled gardens like Second Life.

But 3D virtualization will put you into the user experience better than Flash. And if you get more in the user experience, you're more likely to buy (assuming the product is good). That's the kind of virtual worlds I'm talking about.

Ideally, as in #4, you have an avatar that travels from world to world with you. You heard it here first. ;-) ~Jim