Nokia is less than a year into beginning to cater some high end devices to the US market. So far its efforts are not going incredibly well and seeding a top-notch S60 handset with AT&T, subsidized to make it affordable, would go great lengths to improve Nokia's S60 presence here in the US.
And why would I care if everyone and their mom had one? Nokia and S60 are a terrific combo. I want people to know that - I don't want to hide it!