It seems like much of what the pundits are writing about Squidoo is centered around Godin. That makes me wonder if one man's personal brand is enough to launch a major website (as seems to be the case with Squidoo).
I'm also a bit sceptical, and also puzzled at the apparent success of the community. I decided to give it a try and see what all the hype is about. Here is a lens I created, http://www.squidoo.com/squidoo_sucks/. Ironically, I haven't been able to get very much traffic to it.